Woodstock to Texaco, A Path To Brand a Company as well as the Individual
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The branding formula [ B=V(I+T+R) / EF ] [ C+CE / ] is broken out depicting the aspects of a brand, including USP. A brand has different meanings. We will probe into the properties of a brand and provide examples of different brands and their impact on the consumer.
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Woodstock to Texaco, A Path To Brand a Company as well as the Individual
- 1. From Woodstock to Texaco
- 3. Can we BRAND Woodstock ? Music Peace & Harmony Free Love Clothing Age Of Aquarius
- 4. Formula
- 5. Brand is HOW a company inspires and engages its employees By being Inextricably LINKED to its tribe Fatalism is not the fringe of market share It’s the CORE ! B=BRAND
- 7. Value is the business culture: - Attributes - Core Competencies - Knowledge - Differentiation V = Value
- 8. It Takes a Beating and Still Keeps on Ticking
- 9. The (+/-) Effect on your brand It IS the power to sway 92% of consumers see more value on-line than from business I = Influence
- 10. What is the prevailing style for your brand? Tendency/movement which sways a customer away or toward your brand T = Trends
- 11. The breadth and/or depth of your brand Socially ↑ 712% since 2005 66% Adult Internet Users use Social Media Intensity Geographically Vertical Scope R = Reach
- 13. The driver for an exceptional EMPLOYEE base is that which Produces EXCEPTIONAL RESULTS CE = Customer Experience
- 15. When a company has GREAT Culture and Customer Experience then Communication Will build If NOT… the brand Old fashioned BILLBOARDS we drive by… see through C = Communication
- 16. 40 years old Continues to be perceived as cutting edge Always evolving, creating an ongoing stream of new products and innovations Keep (the) love alive
- 17. Those arrays that are random that hit the business and have causal effects upon any brand. EF = Environmental Factors
- 19. The client relationship starts with your brand. Before you even meet for the 1st time, you must fully UNDERSTAND your brand. USP – Unique Selling Proposition It IS the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of its competition
- 20. Every brand has an ideal consumer Trick Identification: functional – emotional - social needs Perfect that match between those needs and what your brand offers. Know your Type
- 21. Tag line Create a memorable dramatic phrase that will sum up the tone and premise or to reinforce and strengthen the audience's memory of a product or service.
- 22. The first meetings between brand and consumer dictates whether the relationship has potential or remains in the mere acquaintance phase. Essential for established connections- Remain special and memorable Consumer desires a return Meet Memorably
- 23. When we are excited about a brand, we tell the world. Those consumers’ whose advice is sought out, and encourage them to spread our message to others. (REFERRING ADVISOR) Make it Mutual 70% buyers find reputation 2nd in their buying decision
- 24. STRENGTH of the bond with the consumer is so strong that they feel that your brand is the brand made for them. Brand romancing continues with the emergence of brand community Deepen the connection
- 25. Individual or a BRAND?
- 30. www.cirrus-solutinz.com Cirrus.solutinz@gmail.com 314 662 7875 Branding Linkedin Social Media We place you head in the clouds!