2. IT’S BEEN A MONTH….
What have you implemented in your
business since the last session?
3. WHY 70% OF WEBSITES DON’T WORK AND
HOW TO AVOID IT
4. AIMS OF THE SESSION
By the end of the session we’ll all have an understanding of the
following:
• 7 rules for your website
• Website turn offs and turn ons
• How to measure effectiveness
5. RULES OF THE GAME
There are 7 basic rules when having a website that
should always be followed.
Some will seem obvious and others less so, but all
are important!
6. RULE 1
Define your perfect customer
• What do they like / dislike
• Do they know what you do or what your service
is?
• How can you help them?
7. RULE 2
Don’t make users think
• Be clear
• Be obvious
• Be engaging
• Create intrigue
8. RULE 3
Have a clear next step to take
• Links in your copy
• Pose questions
• Offer an option to buy or get in touch at every
stage
9. RULE 4
Be flexible
• Does your site work well on different devices?
• Do you need a multilingual option?
• Is some of your key content locked inside an
image?
• Key content at the top?
10. RULE 5
Clear navigation to key pages
• Don’t only have a navigation bar at the top of the
page
• Hover the bar over content to ‘follow a user’
• Repeat key pages at the bottom on a page
11. RULE 6
Don’t let users get lost
• Let people know where they are, where they’ve
been and how they got there
• How to go back
• Easy way to return to the homepage
12. RULE 7
Be realistic with commitment expectations
• Offer a low cost of entry (£1 offers or maybe
free)
• Build trust and add value
16. 7. Poor colour contrast
8. Incorrect grammar and
spelling
9. Using stock images or
clipart
10. Website ornaments
11. Out of date content
1. Inappropriate text size
2. Slow loading pages
3. No back to the top button
4. Lots of different fonts
5. Too much text in blocks
6. Signs of abandonment
TOP 11 TURN OFFS
17. 6. Custom images
7. Avoid distractions
8. Be clear on how to buy
9. Comparisons & packages
1. Social proof
2. Less is more for
commitment
3. Good balance of content
and rich media
4. Keep it simple
5. Freebies and incentives
TOP 9 TURN ONS
19. TASK
• Work in pairs to critique a website
• Choose either your own website or the one on screen
• Think about the tips in the workbook and that we’ve covered
• Feed back to the group one you’re done
Go around the table asking what people have done to try PPC in their business.If there is little ask for 1 thing that they took away from the last session and WILL implement.Any new questions?
Using jargonLots of textNo clear directionCold & corporate
Warm, friendly and invitingDown to earthThought provoking bannerClear draw into services
