Vibrant Savvy Social Media S.H.I.N.E. BE BOLD 2016
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http://thevibrantcoach.com Savvy Social Media S.H.I.N.E. BE BOLD Women's Leadership Conference at Greater Statesville Chamber of Commerce 2016 #BEBOLDWLC
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Vibrant Savvy Social Media S.H.I.N.E. BE BOLD 2016
- 1. S.H.I.N.E. SAVVY SOCIAL MEDIA BE BOLD Women’s Leadership Conference May 10, 2016 #BEBOLDWLC
- 5. Self Assessment • Where are you now with your social media streams: Let’s take Stock. • What is your message? • Who is your target market / niche? • Where do you want to go? • How will you know when you get there?
- 6. Self Assessment • *1.09 billion daily active users on average for March 2016 • * 1.65 billion monthly active users as of March 31, 2016 • * 1.51 billion mobile monthly active users as of March 31, 2016 • * The most popular social platform • **50 million businesses are now using Facebook Pages - Dec. 2015 • * Source: http://newsroom.fb.com/company-info/ • ** Source: http://www.forbes.com/sites/kathleenchaykowski/2015/12/08/ facebook-business-pages-climb-to-50-million-with-new-messaging-tools/#35203ee31c2c
- 7. • INVITE THE COLLECTIVE GENIUS IN THE ROOM •Please form groups of 2. •Prompt: My message is _________________ and my ideal target market is _________________________. What is your message? Exercise – The Art of Dialogue Bonus if you email me at Lisa@thevibrantcoach.com I will send you a social media spreadsheet to keep your passwords organized.
- 8. WHAT DIALOGUE IS NOT: Exercise – The Art of Dialogue
- 9. • • • • • Exercise – The Art of Dialogue DIALOGUE BOLSTERS SHARING, COLLABORATION & FEEDBACK
- 10. Now,Which ones should you use? • Start with one • Learn it, build a following • Add another one • Learn it, build a following • Repeat last four steps until you can hire someone to do more.
- 11. HABITS
- 12. What habits are you currently doing to create content, curate content and promote content? • What systems do you have in place or need to put in place? • Hootsuite http://hootsuite.com • Canva http://canva.com
- 13. INTEGRITY
- 14. What Content do you share? What is your message? Your mission statement? Your culture? Are we being true to what we say we want to be and what we value? Your fans will spot a phony a mile away. How can you be sure you are in integrity?
- 15. What Content do you share? • Blog posts • Excerpts from blog posts • Slide decks • Podcasts • Inspirational quotes • Videos • Newsletters • World Holidays • Business Anniversaries • Ebook Offering • Business promotions • Webinars Make sure it is all in service to your message!
- 16. NEXT RIGHT STEPS
- 17. What To Do! Guy Kawasaki’s 12 Pillars of Enchantment 1) Always be likable 2) Always be trustworthy. 3) Be DICEE! (Deep, Intelligent, Complete, Empowering, Elegant) 4) Always be answering. 5) Always be linking. You will gain more followers by being interesting; you can be more interesting if you provide links
- 18. What To Do! 6) Always be monitoring. Monitor what people say. 7) Always be photographing. 8) Always be commenting. Make your presence visible and your opinion public. 9) Always be thanking. Don't let a positive comment pass without thanking!
- 19. What To Do! 10) Always be disclosing..that is, if you want to be trustworthy. 11)Always be repeating. If you have good content, you need to repeat it! Not everybody checks their news or Twitter feeds every day at every time. 12)Always be restraining. Don't over-promote. “Promoting your content is not the same as pushing your products and services.” ~ Lisa Barnett BONUS: Always be grinding. Remain consistent with commenting and updating. Fresh content is key, and it prevents anyone from losing interest. http://blog.hubspot.com/blog/tabid/6307/bid/16059/Guy-Kawasaki-s-12-Pillars-of- Enchantment.aspx#ixzz1XnVbOjkv
- 20. ENERGY
- 21. When to update or post! Use these as a guideline only! • The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays. • The best times to post on Twitter are weekdays from 12:00–3:00 p.m. and 5:00 p.m. • The best time to post on LinkedIn is midweek from 5:00–6:00 p.m. • The best time to post on Pinterest is in the evening any day of the week, especially Saturdays from 8:00–11:00 p.m. • The best times to post on Instagram are Mondays and Thursdays at any time except between 3:00–4:00 p.m.
- 22. Have Fun! Be Creatively Unique and be You! Hootsuite http://hootsuite.com Buffer https://buffer.com Canva http://canva.com Tweetdeck http://www.tweetdeck.com Social Mention http://socialmention.com Google Alerts http://www.google.com/alerts Google Analytics https://analytics.google.com Tools You Can Use!
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- 25. Life and PATHTM Coach Leadership Consulting Business Coaching Team Training Lisa Barnett is on a mission to help introduce you & your message to the awaiting world! How we can help!