6 lessons learned from more than a decade of working with and paying attention to web start-ups from the perspective of Viget's CEO.

1. USABILITY LESSONS LEARNED
FROM SCRAPPY START-UPS.
a talk by Brian Williams on September ,  for Digital East
© Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission.

2. HI! I’M
BRIAN WILLIAMS
co-founder and CEO at Viget Labs.
not me
@barn
© Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission.

3. DIGITAL
EXPERIENCES
© Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission.

5. FOUNDERS Brian Williams & Andy Rankin

6. VIGETS Designing

7. VIGETS Dan & code

8. DESIGN UX CODE
© Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission.

9. VIGETS All 50 of us

10. USABILITY
© Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission.

11. The    and  of
a human-made object.


12. SCRAPPY
≠
SUCCESSFUL
© Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission.

13. USABILITY LESSONS LEARNED
FROM SCRAPPY START-UPS.
© Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission.

14. FOCUS
  

15. TWITTER From Jack Dorsey’s Flickr: http://www.flickr.com/photos/95728450@N00/182613360

16. TWITTER From Dom Sagolla’s Flickr:http://www.flickr.com/photos/dominic/188848143/in/photostream/

17. TUMBLR http://tumblr.com

18. BE HUMAN
  

19. 37SIGNALS http://highrisehq.com

20. VENMO https://venmo.com

21. BREAK NICELY
  

22. Adversity doesn’t  character, it
 it.


23. FLICKR http://flickr.com

24. UO http://www.urbanoutfitters.com/urban/html/404.html

25. INVEST IN DESIGN
  

26. MAILCHIMP http://mailchimp.com

27. WUFOO http://wufoo.com

28. $M
      2011
© Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission.

29. MAKE IT WORK
  

30. MINT http://mint.coml

31. TRIPIT http://tripit.com

32. EVOLVE
  

33. HIPMUNK http://hipmunk.com

34. FACEBOOK http://www.facebook.com/about/timeline

35. SCRAPPY SUMMARY
I. Focus IV. Invest in Design
II. Be Human V. Make it Work
III. Break Nicely VI. Evolve
© Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission.

36. I’M DONE.
THANKS!
viget.com
@barn
brian.williams@viget.com
speakerrate.com/barn
© Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission.