Ed Andriessen presented New Job Marketing at the second annual PCC Employment Outreach Event on January 29, 2013 in Pennington, NJ. An all welcome, all community, all about getting employed free conference for PA and NJ residents. Ed Andriessen's New Job Marketing talk affirms that searching for a new job is no longer a simple matter of getting a lot of resumes out to as many people as possible. Your job search now requires the same strategy, planning, and tactics that companies use to sell products and services. This process includes a detailed marketing plan for the product that is you and the services you can provide to help a company achieve their goals. Ed's talk reviews a marketing approach the job search and covers: • Converting your resume to a marketing tool • Automating the job search process • The importance of networking • Marketing yourself in the interview • Smart job offer practices Ed Andriessen is a small business marketing advisor, writer, coach, speaker, trainer and web geek. Since the 1990's he has helped thousands of individuals, small businesses and larger organizations learn to market, manage and improve. In 2007, Ed founded a company to help businesses learn to find more customers from the internet. You can find Ed at www.businesstrainingresource.com and www.edandriessen.com.

2. Marketing Creates
Interest
Fritz Brauner
Financial Planner

3. Marketing Creates
Interest
Fritz Brauner
M0NEY

4. Marketing Creates
Interest
FUEl?

5. Marketing Creates
Interest
OR Ingredient

6. “Sometimes Marketing is
Just positioning your product
properly in the market”
Paul Hawken
Smith & Hawken

7. Job Search?

8. Or marketing
campaign?

22. How specifically did
you do your job?

25. • The content of your cover
letter is in the job posting
• Select three job “criteria”
and list how you meet that
criteria
• Be specific with job titles
and company names

27. Ladies and Gentlemen,
I noticed a recent job posting on your website that describes a
position with qualifications that I have attained in my 10
years in the banking industry.
You listed these requirements:
• Handle bank reconciliations – I managed weekly bank
reconciliations at TD bank in my role as assistant bank
manager.
• Post journal entries – I posted dozens of journal entries daily
in my position at P&C bank. I received several
commendations for accuracy.
• Process payroll with ADP – I processed payroll for 18
employees with Quickbooks which is substantially similar to
ADP
I would like to speak with you about how I can add value to
your organization.
I have enclosed my resume and look forward to speaking with
you.
Kind regards,
Me

28. DO
• Be Direct -use
names if
possible
• Be detailed –
position,
qualifications
(use job post)
• Be worthy –
what value
can you
bring?

29. DON’T
• Be generic –
no spray and
pray
• Be careless –
nobody will
hire a sloppy
person
• Be cocky –
bragging is a
turn off

34. Keywords can be found in the job posts

35. Decoding the Job Posting

38. • Arrive 5-10 minutes
before – if you’re too
early, wait in the car
• Demonstrate positive
frames of mind
• Don’t be a stalker
• Dig a little dirt…lose a
little ground
• Having goals
communicates that
you have a direction

40. Do you have an “elevator” speech?
I help (some group of people) solve the
problem of (some problem)
OR
I help (some group of people) with (some
situation)

41. DO:
• Digital housecleaning –
Google yourself,
clean up your Facebook
• Join networking groups –
Meetup.com,
• The Networking Exchange
• Keep your profile
(especially LinkedIn) up to
date

44. DON’T:
• Post about your job search
on Facebook
• Badmouth
anybody…anywhere
(especially the internet!!)

47. Linkedin.com - search companies

49. Linkedin.com - search companies
Glassdoor.com – review interviews

51. Questions that show you’re
interested in company values,
revenue, culture
Questions about the interviewer
and their experience with the
company
Don’t discuss for salary info until
the second interview

52. Guidelines:
Follow up immediately (same
day) with a thank you email
Then send a printed thank
you note
Phone calls are generally
discouraged

54. Spend some time researching
company culture
Use Glassdoor for reviews
Use LinkedIn to call people for
information
Determine your unique situation

55. Niche Job Search tools