13. Branding of LSC Virtual Campus New Name/Logo virtual campus Consulted with design firm that designed the college logo New e-Campus website
14. Marketing Efforts Develop a unique and creative campaign with potential to break through ad clutter Accomplish with small media budget Craft simple, clear messages Deploy on both traditional and non-traditional media Connect with web-savvy learners
15. Ad Campaign Two messages @ rollout How online education works Why choose LSC (quality, experience, track record) Media selection Deploy across various media, especially web-based options Adaptable to new/evolving messages Concept with shelf life
16. Placement Television/video Local broadcast and cable TV Local movie theaters Movies in the park YouTube, blogs, websites Print Regional Newspapers/Magazines Banners/Billboards Community events (Grandma’s Marathon, ski competitions) Regional Mall/Food Court
21. Results Awards National Council for Marketing and Public Relations – Regional Medallions and National Paragons American Advertising Federation – Duluth/Superior Chapter “Best in Show” EnrollmentGains
24. Next Steps Facebook Ads, with very modest investments Target by age, gender, location Big impact – Impressions, reach, frequency Feedback and ROI tracking