TheA-to-Z Guide to
SlideShare

Asimpledashboardpresentsrobust analyticsoptions.Reportsreveal insightsintocontentviews,traffic sources,vieweractionsandmore. aa
is for analytics

analytics

BuildabrandedSlideSharepage byselectingatheme,customizing thecolors,backgroundand bannerimage. bb
is for brand

brand Eloqua, a software platform
from Oracle, provides an example of a company that’s used the available tools to give their SlideShare channel a branded look.

cc is for calls to
action Createacalltoactionby embeddingalinktoyourwebsite, blogorspecificlandingpages designedtocaptureleads.

calls to action http://www.socialmediatoday.com/content/slideshare-undisputed-heavyweight-champion-b2b-social-media-marketing (Left)
At the end of SlideShares I create, I often invite readers to download useful content. The entire slide is an active link. (Below) In this example, the slide features a traditional CTA button. A great lesson on creating CTAs for SlideShare:

dd is for documents Increasethereachofstrategic
marketingdocumentsby uploadingPDFsorOfficefiles.

documents Documents are one of
the four types of content you can publish. When you visit a publisher’s page, you find the content organized by type in an intuitive interface.

Click“MoreTopics”foran “Explore”pagewhere SlideSharesareorganizedby topics,mostpopularand editor’spicks.
ee is for explore

explore You actually click “More
Topics” to “explore” content organized by topic.

ff is for forms Youcancollectleadsbyplacing
leadformsatvariousplacesin yourdocumentorhavethem appearwhenauserrequestsa download.

forms http://shop.oreilly.com/product/0636920027584.do (Left) Customized forms
can be placed within slideshows. Examples of CTAs above come from this book co-written by SlideShare’s former editor, Kit Seeborg. Helpful resource:

gg is for graphics Strivetocreatevisualimpactwith
strikinglayoutsandgraphically pleasingcolors,images,and fonts.

http://kapost.com/masters-of-slideshare/ graphics Secrets to mastering
SlideShare:

hh is for Haiku Deck
HaikuDeckisafreeappoffered viaSlideSharewhichmakesit easytocreatesimpleandbeautiful presentations.

Haiku Deck A special section
on SlideShare’s home page is dedicated to presentations created with Haiku Deck.

ii is for infographics PostinfographicsonSlideShare
andembedthemwhereveryou publish.

infographics SlideShare provides HTML code
to make it easy to embed infographics on blogs and LinkedIn.

jj is for journalism Journalistscapitalizeon
SlideSharebyusingitasa researchtoolandaplatformto extendtheirmediapresence.

journalism

kk is for keynote authors
KeynoteAuthorsisaninvitation- onlyprogramSlideSharecreated toshowcasetheworkofindustry expertswhocreatequalitydecks.

keynote authors

LinkedInandSlideShareareunited brands,closelycoupledtomakeit easytopublishSlideSharecontenton LinkedInprofilepagesandblogposts. ll
is for LinkedIn

LinkedIn You can automatically add
your content to your LinkedIn profile. (Right) You can customize how your content is displayed on LinkedIn.

mm is for mobile Smartphoneusersseeamobile-
optimizedversionofSlideShare andamobileappisavailablefor AndroidandiOS.

mobile (Above) SlideShare offers a
preview of how your content will look on a smartphone. (Right) The SlideShare app is available free at Google Play and the Apple iTunes store.

nn is for navigation SlideSharecanbenavigatedby
searchandwithinpopulartopic sections,whichfeaturenumerous filteringoptions.

navigation Five popular topics are
available in the navigation bar. Inside each is a menu to filter by category (additional topics), type and language (or “featured” and “popular”).

oo is for on the
home page Muchofthebestcontentearns increasedexposurewhenselected bySlideShareeditorsand presentedatopthehomepageor ina“FeaturedSlideShare”section.

on the home page http://www.slideshare.net/Slideshare/how-23431564
When your content makes its way to the SlideShare home page it’s likely to get far more views and shares. In the deck “How to Get Picked for the SlideShare Homepage,” SlideShare editors offer 7 tips. (Link below.)

pp is for presentations Presentationsmake-upthe
majorityofSlideSharecontent andtendtoperformthebest.

presentations With more than 34K
followers and nearly 800 presentations to date, HubSpot is clearly a company that believes in the power of publishing presentations on SlideShare.

qq is for questions ThesupportpagesofSlideShare
areacollectionoffrequently askedquestionsandareupdated frequentlywhenfeatureschange.

questions?
https://help.linkedin.com/app/answers/detail/a_id/53685/kw/slideshare

rr is for reach SlideSharereachesanenormous
audienceestimatedat60-million uniquevisitorspermonth.

reach

ss is for search SlideSharecontentoftenranks
highinsearchengineresultsso usekeywordsandtagswisely whenyouuploadnewmaterial.

search Moz analytics (below) indicate
SlideShare has done very well with some of the important factors that measure into success with search (e.g. domain authority). So optimized SlideShare content often ranks well and includes image previews, which helps earn clicks.

tt is for transcriptions Transcriptsofyourslideshowsare
automaticallyextractedand publishedtohelpboostvisibility tosearchengines.

transcriptions

uu is for upload from
SlideSharemakesitsimpleto uploadcontentfromyourcomputer, Dropbox,GoogleDriveorGmail withadrag-and-dropinterface.

upload from

vv is for video SlideShareofferstheoptionto
uploadvideocontentorembed YouTubecontentinpresentations.

video You can embed YouTube
videos in your slide decks. Standard videos are another acceptable media type.

ww is for websites SlideSharescanbeembedded
intowebsitesandblogsandare easilyshareableonthepopular socialmediaplatforms.

websites http://blog.slideshare.net/2013/09/13/the-slideshare-sizzle-effect-lets-get-embed/ SlideShare content can
be embedded in blog posts and web pages. This example comes from a post I wrote for the SlideShare blog about the feature. (Link below.)

xx is for eXtras Youcanusebadgestoprovidea
linkfromyourwebsitetoyour SlideShareprofileaswellasembed “Slideshelf” onyourwebsite.

eXtras (Above) A variety of
badges are offered to direct visitors to your website to your SlideShare page. (Left) The “Slideshelf” widget embeds your entire SlideShare library on your website. www.slideshare.net/widgets/slideshelf_widget http://www.slideshare.net/widgets/minibadge

yy is for yes Yes,youshouldmakeSlideShare
astapleinyourcontentmarketing publishingplan.

yes… get started

zz is for zero WhileSlideShareis
immenselyvaluable thecostofusingitiszero.

zero cost Today, all SlideShare
memberships are free and include many of the features that were formerly reserved for the paid “PRO” membership tier.

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