Dr. McCraken anthropologist “Some brands
are like that guy at the party who’s had too much to drink and just keeps talking; you can just see this circle form around him as people start to back away. Moving to engagement is about being responsive, nuanced, customized, companionable and playful.”
. More McCraken... “Empathy is
hard-wired into the human species... You can engage with people’s empathy. Empathy means people will follow you anywhere.”
Dr. Oliver Oullier psychologist “Brands
need to create a connection that brings people back—something in addition to the product itself. They must spark the imagination of the consumer... If people feel they are involved in a product and their voices are being listened to there will be more willingness to continue buying and participating.”
More Oullier... “The brand must
be a mirror of what people are thinking... In a world where consumers have never been so informed and so volatile in their decisions and preferences, storytelling makes engagement sustainable.”
Dr. Thomas Zoega Ramsoy neuroscientist
“Co-creation and community invite the customer inside, so they can influence and co-create products, services and brands. This can be used as a barometer for levels of loyalty and engagement.”
“I’m just a love machine
and I don’t work for nobody but you.” ! ~ William Grifﬁn & Warren Moore, connecting your The Miracles buyer brand & your
the elements of engagement Are
you feeling it? ! connecting your Following are buyertricks brand & your the to forging hot and heavy relationships with your customers.
access An essential element of
engagement: Your customers have choices and are likely to ! make the one that is less connecting your brand & your buyer time-consuming, easy and convenient.
empathy An essential element of
engagement: Engaged companies get this: ! people relate to other connecting your peoples’ your buyer brand & situations. Offer a reason to care or someone to care about.
escape An essential element of
engagement: Everyone relishes a break from reality. Be their ! connecting your transportation. Offer brand & your buyer opportunities to escape.
experience An essential element of
engagement: Good or bad, everyone ! connects with their memories. connecting your Call brand & your buyer ones or upon the good introduce ways to avoid the bad ones.
following An essential element of
engagement: We’re all looking for leaders ! andconnecting your more tend to feel comfortable buyer we join brand & your when the crowd. Consensus is a powerful principle of persuasion.
respect An essential element of
engagement: Recognize effort. ! Recognize accomplishment. connecting your Recognize buyer brand & your common goals and shared values.
$ Companies that engage with
customers via social media have more loyal customers Customers who engage with a brand online report spending 20% to 40% more on that brand’s products. 70% of Americans are willing to spend an average of 13% more with companies who they feel provide above-par customer service “The New Rules of Engagement” Wendy Lea, Inc.
engage “This is our time
to engage! In doing so, it is your declaration of independence from the shackles that have bound us to hollow and vain marketing techniques of yesteryear.” Brian Solis, from “Engage”
“In order to be heard,
we have to communicate as though we were speaking person-to-person with our customers.” engage Brian Solis, from “Engage”
Point your browser to FeldmanCreative.com
for all your online marketing needs. Owner Barry Feldman has been a copywriter and creative director since 1988. A seasoned storyteller, Barry will help you create ultra-magnetic content and offer pointers to sharpen your site, attract and engage prospects, nurture relationships, generate sales, and build loyal brand advocates. I created this stuff for you. ! Free pointers at Feldman Creative Barry’s blog: “The Point” Educational SlideShare resources Features at Social Media Today Posts & podcasts at Content Marketing Institute Special thanks for inspiration and ideas to: ✓ Canvas8 ✓ Weber Shandwick ✓ Brian Solis, author of “Engage” ✓ Wendy Lea, Inc. contributor
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