5. CourseSmart Mission & Vision
CourseSmart’s mission is to increase access to Higher
Education by connecting content creators with content
consumers in digital space
CourseSmart’s vision is to become the leading global
distributor of digital course material for faculty and student
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6. Key facts about CourseSmart
• Launched in 2007 as an early ebook platform
• Owned by a consortium of five publishers
• Aggregated platform, multi-publisher involvement
• 2.5 million users, in the US
• Triple digit growth year on year
• 20,000 text books plus e-resources
• Available via any web enabled device and via apps
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8. The Digital Present
98% of all students own a
smartphone, tablet, laptop,
eReader or other mobile web-
enabled device.
70% said they use keyboards rather
than paper to take notes
85% believe that technology such as
mobile devices, digital
textbooks, e-readers and tablets
helps them save time when
studying and learning.
34% of all faculty and students users
prefer to access their digital
course materials via a tablet or
other mobile device.
46% of students would be more likely
to complete the required
reading on time if their
textbooks were in a digital
format that could be viewed on
a mobile device, e-reader, or
laptop
Source: 2011 Wakefield Research Study
10. CourseSmart provides two essential services
Sampling
Seamless and secure sales support tool
Always on access to sales reps and instructors
E-commerce
Direct to student rental model
E-textbooks and e-resources
Direct and through partnerships
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11. Key Customer Groups
Provost / Dean /CTO
/ CIO / CEO
Traditional & Institutions
non-traditional
Direct / via
Parents Students Bookstores
distributors/
institutions
Faculty
Direct /through institutions
1
12. Circle of influence…
Adoption decisions & reading lists
Influence bookshops & library purchase
Publisher Reps Faculty
Sampling
Publisher Student
Direct to
student borrow
marketing buy
Publisher rep
Marketing
Bookstores Institution
13. CourseSmart and Circle of influence…
Adoption decisions & reading lists
Influence bookshops & library purchase
Publisher Reps Faculty
Sampling
Publisher Student
CourseSmart
Direct to
student borrow
marketing buy
Publisher rep
Marketing
Bookstores Institution
14. Basic Customer Proposition
AVAILABILITY: COMPREHENSIVE RANGE OF BOOKS AND E-
RESOURCES
MOBILE: ANYTIME ANYWHERE
IMMEDIATE ONE-STOP-SHOP FOR DELIVERY
Students 24/7 CUSTOMER SUPPORT
FUNCTIONAL BUT REASSURING READING ENVIRONMENT
MULTIPLATFORM SUPPORT AND OFFLINE ACCESS
INTEGRATION WITH LEARNING ENVIRONMENT
AVAILABILITY: RANGE OF BOOKS AND E-RESOURCES
IMMEDIATE ONE-STOP-SHOP FOR DELIVERY
Faculty WORK SMARTER FUNCTIONALITY
GREAT CUSTOMER SUPPORT
INTEGRATION WITH LEARNING ENVIRONMENT
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22. Topic (Macro) Search
• Search results for macro searches– show
results of what happens when an instructor
searches on attributes title, author, keyword,
ISBN.
27. Working Smarter
Single password: multi-publisher, multi platform
Faster and more ecological
Search
Zoom
Cut and paste
Highlighting
Accessible
Printing
Page fidelity
Add notes
Refer to students
E-mail notes with links
28. Summary
Higher education platform
Continuously developing technology
Anticipating and responding to the market’s changing
needs
Growing in the US
International plans to be announced: watch this space!
