This document provides biographical information about German industrial designer Dieter Rams and summarizes his philosophy of design. It notes the years Rams was born and worked, and lists 10 principles of good design according to Rams, emphasizing purity and simplicity. These principles state that good design is innovative, useful, aesthetic, helps users understand products, is unobtrusive, honest, durable, considers details, the environment, and aims for minimal design. The document also includes two quotes about originality and assignments to design a tote bag incorporating one of Rams' phrases.