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Sean W. Crawford Director, Home Group, Business Development & Partnerships 6 things I think I think about video business models

Video sites draw users in numbers that rival cable or satellite co's. ,[object Object],[object Object],21% share of video activities 17.9M Unique Visitors 37M Unique Users Less than 2% N/A 38M Unique Users 46% of visits to U.S. online-video sites (11% for Google) 34M Unique Visitors 31M Unique Users September August July 15.5 million U.S. subscribers 24 million subscribers

Revenues tied to UGC video are expected to exceed $850M by 2010 ,[object Object],[object Object],[object Object],B2B UCC Ads Data UGC STB Subs Premium Mobile PC

1. There are multiple business models – no silver bullet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Cross-platform business models are a starting point ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. Advertising is a key component to video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4. Online video users are worth $15-$20 each ,[object Object],[object Object],[object Object]

5. Communications + video drives revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MySpace driving video creation by offering prizes

6. Interent as the platform is giving headaches to cablecos, IPTV and satellite companies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concs & Recs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Extra slides ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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1. Convergence is happening at the application layer ,[object Object],[object Object],[object Object],[object Object]

Design notes ,[object Object],[object Object],[object Object],[object Object]

3. Our competitors are changing ,[object Object],[object Object],[object Object]

6. The value of the copy is waning

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