1.  Story……….!!!!!!!!!!!!!!
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2. Alibaba.com Introduction

3. Traditional business cycle
Search/
Evaluate Negotiate Transact
Discovery
Average sourcing cycle:
3.3 – 4.2 months
52% of time spent searching 20% of time spent on
for/identifying appropriate screening/sorting
suppliers proposals
18% of time spent on RFQ 10% of time spent on
development/ RFQ response contract negotiations
Traditional Sources of Supplier Information
Trade Shows, Industry Associations, Trade Directories, Trade
journals and Magazines, Existing Suppliers

4. 2010: www.1688.com
2009: Aliexpress 2008: T-mall
2007: Alimama
2006: Koubei
2007: Ali-loan
2005: Alliance with Yahoo
2004: Alipay
2003: Taobao
2002: Profitable Company
2000: Gold Supplier
Membership
1999: Alibaba.com

5. Alibabaaaa
Mission
To solve the challenges of
small businesses in
procurement, sales and
Vision marketing, management and
To make it easy to do financing through
business anywhere information technology

6. Alibaba Business Cycle
Search/
Evaluate Negotiate Transact
Discovery
Average Time needs to be
sourcing spent only for
cycle: 1.6 – negotiation and
2 months realizing
transactions
New Sources of Supplier Information: Alibaba (Internet)

13. Learn
• Secret to going global is going
local – Tradition and language
• First mover advantage
Unlearn
• Made in China
• Advertising

14. Competition and Challenge
Porter’s Five Forces

15. Global yet Local Brand ambiguity – Yahoo!
China
Strong Brand Name
Refund and Returns
Market Leader
Diversification Disadvantages of E-Commerce
SWOT
M-Commerce Ebay and Baidu
Untapped Market Segment New Entrants

16. 16

17. Expand to M Commerce
Applications: iphone apps, Android apps.. etc
“Search with SMS”
Text Mobile Marketing
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18. Use of Social Networking
Social Networking - in and out
Login Avoidance
Shopping updates to friends
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19. Follow the Customers
Legal following of search results
Find Customers Profile and needs
Track them with shopping history
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20. Diversify Offerings
Include Properties and Buildings
Gifting schemes to Beloved ones
“Collect it direct from seller”
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21. Alibaba.com Introduction
Close
Sesamee..!!