This Project is Done in Barcelona for the GSJAM 11

1. GSJ BCN 11
Super Bakery

2. WHAT “SUPER HERO” CONCEPT MEANT TO US!
Double Life
• Incognito
• Double personality
Positive Purpose
Special Strength • What I can give others
• Some one that dose what I cant. • May I help You ?
• Extraordinary
• Exceptional
Time
• I
can
make
it
so..!
Appearance
• Quick
and
effec,ve
• WOW!
• Simple
• New face
• Organiza6on
• Transformation

3. Routine = boredom

4. How can we solve
boredom?
• With Extraordinary experiences
• In a Quick and effective way
• Unique and customized

5. Global
Trends

6. Cuztomization Collaboration Generosity
$ $
$
$
Viewer
Reader Blogger
Film Maker
Artist
Listener
Viewer Listener
Musician
social micropayment

7. What other businesses are doing …

8. Experience pack gifts/TV

9. Persona

10. Maria
Sanchez
• Lives a boring routine life.
• Works as a secretary
• Unambitious
• Has no time for fun
Age: 36 years old
Sex: Woman
Nationality: Spanish
Resident: Barcelona
Education: office management education

11. Super Bakery
WE BAKE
“WOW”
EXPERIENCES!!

12. Crowd
source
Experience
for
Maria
MARIA
Super Bakery
WE BAKE
“WOW” Give
WOW
EXPERIENCES!!
Experience
MARIA

13. Scenario

14. 1
2
Maria is sad :( , depressed. Her network of friends... We want to help
Maria, to make her
happy
But what?

15. 3
4
They find the Super Bakery and they like it. It
makes things easiers: helps them to chose, plane They register and describe her friend Maria and their
and organize group needs.
María likes...

16. 5
6
The Super Bakery (community and SME work and The super bakery gives details and ask for actions, and
propose 3 options. helps the friends to create the surprise.

17. 7
8
Is the D day: the friend giver Maria the Surprise. The take pictures
OW
W

18. I
got
Baked
!!!

22. Thank You!