Speed Networking Strategy Planning

Speed
Networking
SPEED NETWORKING ! STRATEGIC DESIGN PLANNING ! YI-LING LIN - MIGUEL PACHECO ! IED, DESIGN MANAGEMENT MASTER 2010
Thursday, 8 July 2010

INTRODUCTION
What is network?

Why people network?
INTRODUCTION
Leverage network
Expand existing connections
Build social capital

INTRODUCTION
Socializing ! Networking

INTRODUCTION
Quality of network is
more important than
quantity of network

From talking about networking to doing networking...
INTRODUCTION

Extend the social
networking from online
social media to face-to-face
networking.
GOAL

TREND & MARKET ANALYSIS

Source:http://www.umass.edu/usa/careergrowth/networking.htm
60% of job hunters ﬁnd their new job with the
help of friends, family members and
acquaintances.¨

Social Media Online
0
100
200
300
400
Facebook Twitter LinkedIn
# of User (millions) in 2010

30.8%of smart phones users access social
networking sites via their mobile browser.

The average time spent in social networking sites is 5.5
hoursper person monthly.
1%
99%
Other activities
Time spent in social networking sites per month

Source: Harvard Business Review
¨Social Media Bubble: the internet is not connecting
us as much as we think it is¨

Source: http://www.umass.edu/usa/careergrowth/networking.htm
To smart job seeker, networking means getting quality job
referrals and instant credibility with a Hiring Manager

PAST PRESENT FUTURE
SYSTEM AND
CONCEPT
PEOPLE/
USER
MARKET/
WHERE
BUSINESS
- Match maker
- Economical and social
- Restraint
- Racial
- Family and community
- Network
- Education
-We meeting sites
-Speed dating
-Conferences
-Social gatherings
-Internet cafe
-Traveling
-Speciﬁc interest group (Pecha
Cucha, DMI etc.)
-Professional Associations
-Education
-Traditional
-Closed-minded
-Family
-Credibility/trust
-Naïve
-Long term commitment
-Human contact
-Speed networking
-Fast/speed
-Indifferent
-Prejudice
-Open-minded
-Sexual mix
-Less committed
-Human contact
-Arranged experience
-International Relations
-Multicultural backgrounds,
Experiences.
-Multidisciplinary
-Conﬁdence
-Rent spaces
-word of mouth
-Rent spaces
-company participation
-reputation
-business card
-marketing
-word of mouth
-Personal connection
-family
-entertaining house/geisha
-Internet
-Pecha Cucha/DMI
-Partners
-events
-fairs
-Personal connections
-Language barriers
-simultaneous language
translating device
-Speed networking
- IT wearable Community.
-Business opportunities
TREND MAP NETWORKING

PAST PRESENT FUTURE
SYSTEM AND
CONCEPT
PEOPLE/
USER
MARKET/
WHERE
BUSINESS
- Match maker
- Economical and social
- Restraint
- Racial
- Family and community
- Network
- Education
-We meeting sites
-Speed dating
-Conferences
-Social gatherings
-Internet cafe
-Traveling
-Speciﬁc interest group (Pecha
Cucha, DMI etc.)
-Professional Associations
-Education
-Traditional
-Closed-minded
-Family
-Credibility/trust
-Naïve
-Long term commitment
-Fast/speed
-Indifferent
-Prejudice
-Open-minded
-Sexual mix
-Less committed
-Rent spaces
-word of mouth
-Rent spaces
-company participation
-reputation
-business card
-marketing
-word of mouth
-Personal connection
-family
-entertaining house/geisha
-Internet
-Pecha Cucha/DMI
-Partners
-events
-fairs
-Personal connections
TREND MAP NETWORKING
-Human contact
-Speed networking
-Human contact
-Arranged experience
-Multicultural backgrounds,
Experiences.
-Multidisciplinary
-Speed networking

- Human contact
- Quality network
- Arranged experience
- Lack of trust in online social media
IDENTIFIED NEEDS

NEWMARKETSEXISTINGMARKETS
EXISTING CAPABILITIES NEW CAPABILITIES
OPPORTUNITY SPACE

SOLUTION CRITERIA
- It must provide one to one networking.
- It must provide quality and effective
professional network.
- It must complement online social media.

COMPETITIVE ANALYSIS

TARGET AUDIENCE
- Business People
- Professionals from Multiple professions
- Job Seekers
- Graduating Students
- Head hunters

- Professional associations
- Alumni associations
- Conferences
- Organized networking events
INDUSTRIAL ANALYSIS face-to-face speed networking events
Activities

DESCRIPTIVE VALUE WEB
Head
Hunters
Employee
Job Seeker
Event
Sponsors
Professional
Associations
Alumni
Associations
Conferences
Speed
Networking
companyPlace
Companies
{ {{ Network
Network
$$
Services
Network
$
$$
Network
Network
$/ free
Services

POSITIONING MAP OF NETWORKING FOR GRADUATES SCHOOLS
Low Trust
HighTrust
LowProfessional
Experience
HighProfessional
Experience
US!

SN
IED Masters

To provide face to face speed networking activity to
‹ Master Students from IED School Barcelona.
‹ Professionals from design industry.
‹ Teachers and IED Staff.
OPPORTUNITIES

SOLUTIONS CRITERIA
- It must provide one to one networking.
- It must provide quality and effective professional
network.
- It must complement and be complemented with online
social media.
- It must provide fun and valuable experience.
- It must continue involving IED Alumni working in
industries.

VALUE WEB
Head
Hunters
Employee
Master IED
Students
Event
Sponsors
Professional
Associations
Alumni
Associations
Conferences
(SN)Place
Companies
{ {{$
$$
Network
Network
$$
Services
Network
IED
Network
Network
$/ free
Services
$$Services

CONCEPT

CONCEPT
Provide arranged speed networking activity to IED
Master students and professionals in design
industries. The activity offers one to one
interaction within limited amount of time and free
networking afterwards

Strategic
Plan

ROADMAP
BeachHead Short Term Mid Term Long Term
Start up SN IED BCN
IED World
Wide
Graduate
schools
Spain
Graduate
schools
World Wide
IED cancel
service
SN expands to companies
In BCN
SN expands to companies
Spain
Financial
Partnership
Job Agencies in Spain
Business
School
Expand to Barcelona Expand to Spain Expand to Europe

CONCLUSIONS

PERSONA
- Argentina
- Master student in Design Management
at IED Barcelona.
He has been in Barcelona for 5 months,
although he uses online social media
such as Facebook to keep in touch
with friends, he does not have time to
socialize and does not know many
people and businesses in Barcelona. He
decided to participate in Speed
Networking activities organized by SN.
He expects to meet other Master
students at IED as well as professionals
working in design industry in Barcelona
for future job and internship
opportunities.
Pablo, 26 years old

SN EXPERIENCE
TERRAZ
TERRAZ
TABLE
TABLE
TABLE
TABLE
RECEPTION
TERRAZ
2:00 - 2:30pm
2:30 - 2:45pm
2:45 - 4:45pm
4:45pm - 6:00pm

SN EXPERIENCE 2:00 - 2:30pm
TERRAZ
TERRAZ
TABLE
TABLE
TABLE
TABLE
RECEPTION
TERRAZ

SN EXPERIENCE 2:30 - 2:45pm
TERRAZ
TERRAZ
TABLE
TABLE
TABLE
TABLE
RECEPTION
TERRAZ
2:00 - 2:30pm
2:30 - 2:45pm
2:45 - 4:45pm
4:45pm - 6:00pm

SN EXPERIENCE 2:45 - 4:45PM
TERRAZ
TERRAZ
TABLE
TABLE
TABLE
TABLE
RECEPTION
TERRAZ

SN EXPERIENCE 4:45pm - 6:00pm
TERRAZ
TERRAZ
TABLE
TABLE
TABLE
TABLE
RECEPTION
TERRAZ

SN EXPERIENCE
Social Media
LinkedIn

SN EXPERIENCE
Job Interview
Thank you SN !!

Thank you

Speed Networking Strategy Planning

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