Back to basics acronyms and abbreviations in Digital markleting
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This document defines various advertising and marketing acronyms and terms. It discusses payment models like cost-per-click (CPC), cost-per-thousand impressions (CPM), and cost-per-lead (CPL). It also outlines different ad formats, components of a media plan like run-of-site and run-of-network placements. Finally, it briefly covers Google advertising programs like AdWords and AdSense, as well as platforms like Facebook ads and key performance indicators (KPIs) for measuring campaign success.
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Back to basics acronyms and abbreviations in Digital markleting
- 1. February 2014 tamra-c2.com Back to Basics - Acronyms and Abbreviations Client Logo If needed
- 2. tamra-c2.com On the basis of costing Cost-Per-Click is a payment option where the advertiser pays on the basis of clicks received. Cost-Per-Click is a payment option where the advertiser pays on the basis of clicks received.CPCCPC Cost per mille is a payment option where the advertiser pays for 1000 impressions/views Cost per mille is a payment option where the advertiser pays for 1000 impressions/viewsCPMCPM Cost per lead is a payment option where the advertiser pays on the basis of leads/sign-ups received Cost per lead is a payment option where the advertiser pays on the basis of leads/sign-ups receivedCPLCPL
- 3. tamra-c2.com Ad formats A text ad is a description or promotion of your product or service. Which obviously is in text A text ad is a description or promotion of your product or service. Which obviously is in textText AdsText Ads Banner Ads are image based ads placed in a webpageBanner Ads are image based ads placed in a webpageBanner AdsBanner Ads Rich media ads are ads offering more interaction – motion, sounds or video Rich media ads are ads offering more interaction – motion, sounds or video Rich media Ads Rich media Ads
- 5. tamra-c2.com Media Plan Run of site is when an ad is placed on several places on a website Run of site is when an ad is placed on several places on a websiteROSROS Run of network is when an ad is placed on several websites in the network Run of network is when an ad is placed on several websites in the networkRONRON Either number of impressions or clicks plannedEither number of impressions or clicks planned VolumeVolume
- 6. tamra-c2.com What after the clicks A web page designed to convert visitors to leads. A visitor lands here after clicking an ad A web page designed to convert visitors to leads. A visitor lands here after clicking an ad Landing Page Landing Page Percentage showing how often people who see your ad end up clicking it. CTR can be used to gauge how well your keywords and ads are performing. Percentage showing how often people who see your ad end up clicking it. CTR can be used to gauge how well your keywords and ads are performing. Click- Through Rate Click- Through Rate Report to check how many clicks or hits an ad receives.Report to check how many clicks or hits an ad receives.Ad Tracking Ad Tracking
- 7. tamra-c2.com Google Programs Google’s pay-per-click program, present in relevant Google searches Google’s pay-per-click program, present in relevant Google searchesAdwordsAdwords Google’s pay-per-click program, delivering ads to individuals' websites Google’s pay-per-click program, delivering ads to individuals' websitesAdsenseAdsense A group of search-related websites where your ads can appear. These include Google search sites and search sites that partner with Google to show ads A group of search-related websites where your ads can appear. These include Google search sites and search sites that partner with Google to show ads Search Network Search Network A group of more than a million websites, videos, and apps where your ads can appear. A group of more than a million websites, videos, and apps where your ads can appear. Display Network Display Network
- 8. tamra-c2.com
- 9. tamra-c2.com Case Study The Alzheimer’s Facebook Timeline Experience
- 10. tamra-c2.com Facebook Ads The number of times your ad is viewed. For example, if 100 people saw your ad 2 times, it would be reported as 200 impressions. The number of times your ad is viewed. For example, if 100 people saw your ad 2 times, it would be reported as 200 impressions. ImpressionsImpressions Number of unique people who see your ad. For example, if 100 different people saw your ad, your reach would be 100. Number of unique people who see your ad. For example, if 100 different people saw your ad, your reach would be 100. ReachReach Average number of times each person saw your ad. Average number of times each person saw your ad. FrequencyFrequencyx This allows to refine target on the basis of Pages Liked and items pulled from interests, activities, education, job titles and groups to which they belong This allows to refine target on the basis of Pages Liked and items pulled from interests, activities, education, job titles and groups to which they belong Likes/Interest Targeting Likes/Interest Targeting =
- 11. tamra-c2.com Others Modifying web sites so that they rank as highly as possible in search results Modifying web sites so that they rank as highly as possible in search resultsSEOSEO Address for a page or a website. Eg:- http://www.mealswithkraft.com Address for a page or a website. Eg:- http://www.mealswithkraft.comURLURL Key Performance Indicators to measure a campaignKey Performance Indicators to measure a campaign KPIKPI
Notes de l'éditeur
- CPC Cost-Per-Click is a payment option where the advertiser pays on the basis of clicks received. For example, a website that has a CPC rate of $0.10 and provides 1,000 clicks would bill $100 ($0.10 x 1000) Google Adwords and Facebook Ads both use CPC CPC is majorly auction based and advertisers are more willing to pay more for a click than others Most effective KPI (Key Performance Indicator) for measuring the success of a campaign CPM Cost per mille is a payment option where the advertiser pays for 1000 impressions/views For example, a website that has a CPM rate of $10 and provides 1,000,000 impressions would bill $1000 ($10 x 1000) CPM is always impressions/1000 CPM makes the most sense for a campaign focused on heightening brand awareness or delivering a specific message. CPL Cost per lead is a payment option where the advertiser pays on the basis of leads/sign-ups received Only charged for the leads, irrespective of impressions and clicks received CPL advertising is more appropriate for advertisers looking to deploy acquisition campaigns by re-marketing to consumers through e-newsletters, community sites, reward programs and loyalty programs
- There are extensive possibilities for two level interactions like Ads that expand when user clicks or rollover Viewing HD videos Ability to click and make a phone call Expanding, floating, peeling down ,etc Change colors of the cars in the banner
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- Google then pays web publishers for the ads displayed on their site based on user clicks on ads or on ad impressions, depending on the type of ad. Display - Sites in this network have partnered with Google to show relevant AdWords ads.
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