Bas van der Lans at WordCamp Antwerp (4th of June 2016): WordPress, Just Another Interface

1. Hi WordCamp
Antwerp
Bas van der Lans, 4 juni 2016

2. Bas van der Lans
Van Ons
Van Ons, @delans

3. “Lanching rockets
from a farm.”
Rijke weboplossingen zo duidelijk als een koe.
Rich web solutions as clear as a cow.

4. 2 Cases with Rich Connections.
WordPress, Just
Another Interface

5. Plaatje lelijk blog.
Bas van der Lans, 9 maart 2016

6. Plaatje mooie site.
Bas van der Lans, 9 maart 2016

7. Tesla with WordPress
as an Interface?

8. 2006 to 2013: Focus
on Websites.
Make them fast. SEO. Strong call-to-actions.
Responsive as f*ck.

9. Wildgroei of tools
• Website with WordPress
• Administratie with Exact Online
• CRM with Salesforce
• Mailings with Mailchimp
• Business processes SAP of AFAS

10. Shift from promotional
to business processes.
From WordPress (of alternatives) to SAP, Exact Online,
Salesforce.

11. Everything integrated.
One holistische
experience for everyone.
Businesses, Departments, People, Tools.

12. From promotional to
business processes
• Other targets
• Other people and business units involved
• In real life those departments are in total war.

13. The Perfect Wedding.
Het mariage between WordPress, ERP- and CRM-
solutions.

14. Two WordPress Cases
with Connections
The mariage between WordPress, ERP- and CRM-
solutions.

15. Case 1: Dinalog
Schiphol
9.000 Logistic Superheroes Connected.

16. Assignment
• Platform for 9.000 users
• 1 Fte for user management and Salesforce
content manager
• 11 content categories

17. Content
Authorization
Subscription to Events
Users
Profile info
Events

21. Resultaat
• No FTe’s for website management.
• No FTe’s for CRM management.
• Everybody in the organisatie is active as a
Business Consultant (Sales was already in
charge of CRM processes).

22. Case 2: Van Mokum
Beautiful design brands in 3 WooCommerce shops,
feeded from one Exact Online Instance!

24. Customers
Orders
Products
Products

26. Customers
Orders
Products
Products

27. Van Mokum
• Q2 2015: Store voor B2B orders in Nederland
• Q4 2015: Store voor B2B orders in Duitsland
• Q1 2016: Store voor B2C orders in Nederland

28. Producten
Voorraad

34. Workflow
• Products based on Classifications in Exact Online
• Stock positions from Exact Online
• Syncing Images between WooCommerce instances.
• Unlimited amount of shops, maande from one ERP
instance. Platform independent.

35. “Nowadays 60% of the
orders are placed online.”
This saves 20 minuten per order. Time they can invest in
acquisition and support in stead of time-consuming data-entry.

36. “New sites launched in
no-time.”
Saves 70% in costs per site.

37. “Grow your Business by
Connecting WordPress.
Capitalize your dataset!
Example: Brand Stores, leasen aan partners and
suppliers. wijnwinkel.nl: …

39. Learnings
• Grow in our business and business of our customers is in
making perfect connections.
• Different tools used by different people.
• Working with Middleware makes you less dependent of
platform and infrastructure quality.
• Keep-it-Simple: always try to make simplex connections.
Triangles are killing.

40. From Promotion to Business
Processes
• Webshops - f.e. white-label - filled from your ERP.
• Let your users keep CRM-data up-to-date.
• Let your users subscribe to events.
• Less FTe’s needed for data-entry.
• Keep Content up-to-date from business processes and
workflows that are already there.

41. Thanks!
Let’s connect?
Van Ons, @delans
bas@van-ons.nl