What can we learn from PIZZA to improve Customer Experience ?

1. 5
Pizza Lessons
to
Improve Customer Experience
mauriziobattelli @maubatt

2. What can we
learn from pizza
to improve our
customer experience?

3. 1
e ss is M ore
L

4. 1 People love simple things.
Don’t overload
your product or
service with
useless features.

5. 1 But sometimes bigger is
WOW.
Think of what you can enlarge for a WOW experience.

6. 2
oT is h
* ot
Th eM *Moment of Truth

7. 2 People love sex.
Always be sexy
in the MOT *s.
*Moment of Truth

8. 2 But first, people have to love
your product or service.
Always have a memorable product or service.

9. 3
ing in mind
Sh ar
Ph. http://www.lucianopignataro.it/

10. 3 People love sharing.
Always help
people to share
their experience.

11. 3
4 But people have to love the
experience as a whole not only one
slice. come va
controlla
Always control the entire experience process.

12. 4
al go es f ast
Visu
Ph. http://www.turismocampano.it

13. 4 People love visual things.
Always use an
awesome look
among your staff
and materials.

14. 4 But also, people love mystery.
Always keep an aura of mystery in your business.

15. 5
Smile fi rst
Ph. http://www.lucianopignataro.it/

16. 5 People love smiling people.
Always ensure
that you have a
smiling staff.

17. 5 But also, people love strong
emotions.
Don’t be too rational, try to keep up with your customers
emotions.
Ph. http://meggoesnomnom.files.wordpress.com/2010/02/p10000841.jpg

18. Foll ow us
Maurizio
Battelli
General
Manager
@maubatt
Cagliari - Milan - Florence
ITALY
www.mysteryshopeyes.it
@mysteryshopeyes
Mystery Shopping &
About us Customer Experience Programs