Personal Information
Entreprise/Lieu de travail
New York, NY United States
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.bavgroup.com
À propos
Y&R’s BAV Group, a unit of the WPP Group, is a global consultancy with expertise in consumer insights and brand marketing strategy. Using BrandAsset® Valuator, a proprietary brand management tool and global database of consumer perceptions of brands, BAV informs strategic and creative solutions that drive business results. BAV uniquely captures the key dimensions that drive brand momentum, advocacy, and financial success in the marketplace. Measuring brands since 1993, BAV has captured data and insights from more than 1.5 million consumers across 56,000 brands in 52 countries around the world, evaluating 72 brand image and equity dimensions that matter. Visit bavgroup.com to
Mots-clés
bav
brandasset valuator
advertising
marketing
brand data
brand strategy
brand insights
data consulting
branding
data analytics
cannes2018
purpose
data insights
brands
brand
brand management
brand services
Tout plus
Présentations
(19)Documents
(1)Personal Information
Entreprise/Lieu de travail
New York, NY United States
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.bavgroup.com
À propos
Y&R’s BAV Group, a unit of the WPP Group, is a global consultancy with expertise in consumer insights and brand marketing strategy. Using BrandAsset® Valuator, a proprietary brand management tool and global database of consumer perceptions of brands, BAV informs strategic and creative solutions that drive business results. BAV uniquely captures the key dimensions that drive brand momentum, advocacy, and financial success in the marketplace. Measuring brands since 1993, BAV has captured data and insights from more than 1.5 million consumers across 56,000 brands in 52 countries around the world, evaluating 72 brand image and equity dimensions that matter. Visit bavgroup.com to
Mots-clés
bav
brandasset valuator
advertising
marketing
brand data
brand strategy
brand insights
data consulting
branding
data analytics
cannes2018
purpose
data insights
brands
brand
brand management
brand services
Tout plus