1. Question 2) How effective is the
combination of your main product
and ancillary texts?
Brontë Vickery

2. My aim was to combine different promotion devices to work together
in order to have the strongest possible impact in terms of promoting
the artist and her music. I think that my music video, digipak and
website would be effective in doing this as they cover the market in
both new online media (including the website and the video which
may be viewed through YouTube and would be available if it were a
real commercial product on music channels such as MTV) and in terms
of old media as the digipak can have a physical presence in shops.

3. My main product and ancillary texts have a coherent links in the form
of a house style which is achieved through the use of a consistent
colour scheme (blue, white and grey), and the use of an instantly
recognisable logo (on both the digipak and website). The colours used
also have connotations that match the theme of nature and relaxed
feel found in the artist’s music and reflected in all three texts. The use
of photographs taken on set in the digipak and website clearly link the
three products together and reinforce the brand. Likewise the effect
applied to the images for the site and digipak is similar to that
produced by the natural lighting in the video, and emphasises the retro
image conventional of the genre and my particular artist.
Image used on the website
and in the Digipak booklet
Still from the video
(cropped)

4. The ancillary texts, as well as promoting the artist as a brand, promote both
one another and the main text (see illustration on the next slides). My
website is also effective as a promotion device as it has links to social media
sites (including Twitter Facebook and Google+), and the music embedded in
my site is also from Sound Cloud, a social website particularly for sharing
music, and fans are able to like and comment on the song, again helping
with promotion. The music available matches and thus promotes the songs
in the track list on the digipak, including the single “Bikes” that I used for
my music video.
I would however have liked to add to the links between my texts to produce
a fully effective combination of products by including QR codes on my
digipak to link to the YouTube version of my music video and my artist
website.

5. The digipak’s artwork promotes the video…

6. The digipak also provides a link to the website which is
made more enticing by advertising a competition in the
digipak booklet…

7. which can be entered via the site. The site also contains a
promotional advert for the digipak…

8. Likewise ,the audience can watch the music video on the
website, and can purchase the digipak on the ‘store’ page of the
site.