1. Times
are hard
But out of it, comes change & innovation
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Selling a
Property

2. Why are Changes necessary?
 % of properties being sold are low or
slow in moving
 The Property Market at present has or
not hit bottom, & irrespective it is
going to be a slow climb back to better
times
 Property Sellers are selling because
they have to
 Property Sellers are having to accept
reduction in the price of their home
 Property Buyers are looking for13/07/2013
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3. What can be done about it?
 Demonstrate that you are doing
everything possible to get the best
price
 Broaden the net to capture as many
potential buyers as possible
 Attract the sincere buyers not just the
bargain hunters
 Keep marketing costs under control
 Be creative in your marketing
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4. Lost in the Web with the
Others
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5. Lost in the Press Ads
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6. How can a property stand
out?
 No one knows the property better than
you
 Determine the best features of the
property
 Put those features in a marketing story
 Make the story personal so it attracts the
sincere buyer
 Easy to find the property in the marketing
 Can be found with searches other than
Location
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7. The Solution to achieve the Goal
 An individual property website
 A website that is easy to set up
 A website that is quick to do by simply
completing a form
 A website that is very personal &
involves you, the owner, in the selling
process
 A website that can be found with Google
searches
 A website that is tracking marketing
responses
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8. The Buying Procedure
Agents
Sites
Press
Ads
Property
Web
Sites
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Web
Site
THE
SCANNING
PROCESS
INFORMATION SEEKING
PROCESS
LOGGING
ON IS
RECORDE
D

9. Direct People to your Website
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10. This is an Adjunct to the
Marketing
 The Marketing Strategy is all about
achieving the maximum exposure of
the property in the most cost effective
way
 All avenues of advertising must be
tried
 But the best method of giving the
maximum information on the property
is by its own website
 More importantly, the interest is being13/07/2013
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11. It is so Critical to Monitor Interest
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12. Your Press Ad Becomes
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YOUR PIECE OF PARADISE
www.FamilyForFarm.com.au

13. Your Marketing Card to hand
out
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Front , directing to
your website
On the back, even
better a QR Code
that takes them
directly to the
website on their
mobile

14. The Cost?
 Less than a small ad in the press
 It stays live for 3 to 6 months
 You now have a simple way of directing
people to the site for your property
 You as the Seller can assist by sharing
through your social networks as well
 The reduction in the expensive Press
Ads has paid for the cost of the website
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