1. Social Media 101: The Atlanta Spring Gift, Home Furnishings & Holiday MarketBrent Beatty

2. Web Design, Development & Technology Search & Social Media Video & Audio

3. Clients

4. Is there dialogue happening right now online about your industry, company, products or services?

5. Is it a good idea for you to engage in that dialogue?

6. What’s the best way to do it?

8. What is Social Media?

9. An umbrella term. Software, tools and technologies that allow users to generate content and engage in peer-to-peer conversations and exchange of content and ideas.

10. Or…

11. Social Media is people having conversations online.

12. Social Media is people having conversations online. And building relationships.

13. Why should you care?

14. 14% trust ads

15. 14% trust ads 3000 advertisements/day

16. 78% trust recommendations of other consumers Nielsen Trust and Advertising Global Report July09

17. Companies speaking to customers is a thing of the past.

18. Companies speaking to customers is a thing of the past. Customers speaking with customers is happening now.

19. Companies speaking to customers is a thing of the past. Customers speaking with customers is happening now. Companies engaging with customers is now expected.

21. No

23. Since connecting with the company on social media… 51% of Facebook fans are more likely to buy study by Chadwick Martin Bailey

24. Since connecting with the company on social media… 51% of Facebook fans are more likely to buy 67% of Twitter followers are more likely to buy study by Chadwick Martin Bailey

25. Since connecting with the company on social media… 51% of Facebook fans are more likely to buy 67% of Twitter followers are more likely to buy 60% of Facebook fans were more likely to recommend the brand study by Chadwick Martin Bailey

26. Since connecting with the company on social media… 51% of Facebook fans are more likely to buy 67% of Twitter followers are more likely to buy 60% of Facebook fans were more likely to recommend the brand 79% of Twitter followers were more likely to recommend the brand study by Chadwick Martin Bailey

27. No So what are you going to do about it?

31. Online Video

35. GNo Getting Started

36. No Listen! > Research relevant blogs, forums, social media channels

37. No Listen! > Research relevant blogs, forums, social media channels> Analyze what people are saying about your business, industry, products

38. No 2. Choose your audience> Internal?> External?> General Public?> Vertical?

39. No 3. Engage and embrace.> Connect with your audience – blogs, forums, social networks> Ask and answer questions, share> Be transparent and honest*Conversations will happen with or without you

40. No Commitment> Top level and company buy-in> Dedicated SM manager> 1-2 hours/day devotion> Budget for content creation> Patience: think long term*Remember – relationships

41. No 10 ways to get started today!

42. No 10 ways to get started today: Lay the foundation1. Create a professional online presence. Track: Google Analytics, Omniture, etc.

43. No 10 ways to get started today: Lay the foundation1. Create a professional online presence. Track! Google Analytics, Omniture, etc.2. Assess your needs and purpose. Define success.

44. No 10 ways to get started today: Lay the foundation1. Create a professional online presence. Track! Google Analytics, Omniture, etc.2. Assess your needs and purpose. Define success.3. Narrow target audience.

45. No 10 ways to get started today: Listen!4. Find professional blogs, personal interest blogs; follow closely.

46. No 10 ways to get started today: Listen!4. Find professional blogs, personal interest blogs; follow closely.5. Subscribe to relevant news feeds (Google Alerts, Google Reader, RSS).

47. No 10 ways to get started today: Engage!6. Create a Facebook Profile; set up fan page, group or cause. Comment and share.

48. No 10 ways to get started today: Engage!6. Create a Facebook Profile; set up fan page, group or cause. Comment and share.7. Join Twitter; create a follow and tweet strategy. Re-tweet, comment, make friends.

49. No 10 ways to get started today: Engage!6. Create a Facebook Profile; set up fan page, group or cause. Comment and share.7. Join Twitter; create a follow and tweet strategy. Re-tweet, comment, make friends.8. Subscribe to podcasts; comment and share.

50. No 10 ways to get started today: Engage!6. Create a Facebook Profile; set up fan page, group or cause. Comment and share.7. Join Twitter; create a follow and tweet strategy. Re-tweet, comment, make friends.8. Subscribe to podcasts; comment and share.9. Create LinkedIn profile and join relevant groups.

51. No 10 ways to get started today: Engage!6. Create a Facebook Profile; set up fan page, group or cause. Comment and share.7. Join Twitter; create a follow and tweet strategy. Re-tweet, comment, make friends.8. Subscribe to podcasts; comment and share.9. Create LinkedIn profile and join relevant groups.10. Start a blog; update it often and integrate all other social elements.

52. No Defining Success: GOAL: Increase Brand Awareness> Frequency of mentions> Positive/negative/neutral> Context

53. No Defining Success: GOAL: Site Traffic> New visitors> Links clicked> Traffic generators

54. No Defining Success: Other factors> Blog subscribers> Fans, followers, friends> Page Views> Inbound links

55. No Summary> Define success, set goals> Listen> Engage> Dedicate time> Track and measure> Patience: think long term

56. Resources Mashable iMediaConneciton MediaPOst eMarketer ZDNet TechCrunch Switched ReadWriteWeb Social Media Today Google Reader Google.com/alerts WhatIsRss.com

57. Questions? Brent Beatty brent@whatsup.com www.whatsup.com Twitter: @whatsupdotcom Follow me on Twitter: @Brent_in_ATL