5. Facebook for Business By Ben Bylsma (from a case study project).
Businesses can set up a Facebook Page for a product or their entire business. This allows a
business to network with customers and find new customers through these contacts. Pages al-
low them to go beyond static communication with their customers and allow them to post up-
dates on their wall for all of their customers to see. (Facebook, 2009) In a way this is market-
ing and customer service all in one place. “You end up moving away from being an Internet
marketer and go into almost customer service,” said Jim Glaub, creative director at Art Meets
Commerce, a New York marketing firm. (New York Times, 2009)
Facebook currently has 300 million people subscribed to it’s site, (Facebook, 2009) that is
essentially the size of the United States population, so as a small or large business owner when
you need the most cost effective advertising campaign, Facebook is an obvious choice. Face-
book offers both a Cost Per Click (CPC) or Cost Per Impression (CPM) advertising model.
Both start with a daily amount that you want to spend on advertisement, the minimum is 1$
From there you decide how much you want taken out of that daily amount, Facebook offers a
recommended minimum depending on what your advertising. The higher the amount the more
clicks or impressions and vice versa, the difference between the two is that CPC charges from
your daily amount every time a person clicks on the advertisement where as CPM charges ev-
ery time your advertisement is viewed. Facebook Advertisements also helps by narrowing
8. How will you incorporate Facebook in your
future ventures?
Clara Shih, Author of ‘The Facebook Era’ stat-
ed in a New York Times article some very helpful
first questions to ask before settling down to start
a Facebook page. “What is your basic objective?
Is it getting more customers in the door? Building
brand awareness? Creating a venue for customer
support? Once you have set your goal, you can
strategize accordingly.” (New York Times, 2009) I
would use Facebook Pages for connecting with my
customers in two specific ways, customer service
and updates. Because the wall offers a valuable
communications tool customer service is a natural
result, instead of integrating these communications
tools exclusively on my website my Facebook
Page would give my business a great opportunity
to communicate one on one with customers in an
almost real-time setting. It’s better then e-mail be-
20. Y B E
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R
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around the idea of making a symbol
B E A
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that could become iconic. The face
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Est. 1983 graphically changed into a vector im-
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age. The inspiration came from a
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21. One of my earlier logo’s the Reel To
Reel idea was less of a symbol and
more word centered. It was designed
for use in a local retail shop, built to
express a light hearted feeling, like
that of the entertainment media it
R would sell.
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