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Marketing via New Media Viral Marketing Customer-Driven Marketing, Part 2 Becky Carroll, MBA UCSD Extension Summer 2008
Tonight’s Topic:  Viral Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Homework Assignment #5 ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are your customers doing?
Word of Mouth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using YouTube to Promote ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Will It Blend Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Will It Blend:  Tips and Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other examples of corporate videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Homework Assignment #5 ,[object Object],[object Object],[object Object],[object Object],[object Object]

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New Media Class Session 6 Ss

  • 1. Marketing via New Media Viral Marketing Customer-Driven Marketing, Part 2 Becky Carroll, MBA UCSD Extension Summer 2008
  • 2.
  • 3.
  • 4. What are your customers doing?
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.