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Sample Social Media Marketing Plan Summer 08

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Becky Carroll
Becky Carroll

Instructor: Becky Carroll (customersrock.net). Sample final project from UC San Diego Ext Marketing via New Media class, Summer 2008

BusinessSanté & Médecine
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New Media Project Copyright We ROCK 4 Kids! and UCSD Extension 2008 May not be used without permission
POST P eople O bjective S trategy T echnology
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Objective To gain donations for the healthy snacks and building tracks program
Strategy Create an online community for moms that potential sponsors will want to market to.
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Polls What? ● A survey of public opinion from a particular sample How? ● Put a poll on the first page of the website with a specific topic. e.g. First Poll : What would you like to name our mom’s community? Second Poll : What is your child’s favorite snack? Third Poll : How many hours do you exercise with your children? Why? ● Moms are great critics and polls are a way for them to have input.
 
Photo/Video Gallery What? ● Special section for photos and videos How? ● Post “Before and After” pictures of the tracks. Post pictures with children playing and having fun on the tracks. Why? ● A picture is worth a thousands of words.
 
Advocacy What? ● Members can check useful information of government and local civic groups How? ● New topics are updated and displayed on the site. Put links to city and school websites providing users with current regulations and policies regarding children’s health. Why? ● A wide range of information support will help the activity
The California Food Guide is a collaborative project between the California Department of Health Care Services, California Department of Public Health, and the Inter Agency Nutrition Coordinating Council.  http://www.californiaprojectlean.org/views/Learn_About_California_Project_LEAN.asp California Project LEAN (Leaders Encouraging Activity and Nutrition) (CPL) is a joint program of the California Department of Health Services and the Public Health Institute focusing on youth empowerment, policy and environmental change strategies, and community-based solutions..  http://www.dhcs.ca.gov/Pages/default.aspx DHCS’ mission is to preserve and improve the health status of all Californians.  DHCS works closely with health care professionals, county governments and health plans to provide a health care safety net for California’s low-income and persons with disabilities.  
● Display ads in Family Magazine. ● Pitch story idea to Family Magazine for feature article. ● Submit news releases to the business and health sections of local print media: The Reader, San Diego Union Tribune,City Beat,San Diego Magazine… ● List events in calendar sections of social media: SDBackyard.com, DiscoverSD.com, Eventful.com and Going.com. ● Contact local PTA groups. ● Participate in local sport activities. How to generate traffic?
 
 
Associated Costs ● Website development and maintenance ● Video production and editing ● Advertising/promotion ● Executive training
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Sample Social Media Marketing Plan Summer 08

  • 1. New Media Project Copyright We ROCK 4 Kids! and UCSD Extension 2008 May not be used without permission
  • 2. POST P eople O bjective S trategy T echnology
  • 3.
  • 4. Objective To gain donations for the healthy snacks and building tracks program
  • 5. Strategy Create an online community for moms that potential sponsors will want to market to.
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  • 15. Polls What? ● A survey of public opinion from a particular sample How? ● Put a poll on the first page of the website with a specific topic. e.g. First Poll : What would you like to name our mom’s community? Second Poll : What is your child’s favorite snack? Third Poll : How many hours do you exercise with your children? Why? ● Moms are great critics and polls are a way for them to have input.
  • 16.  
  • 17. Photo/Video Gallery What? ● Special section for photos and videos How? ● Post “Before and After” pictures of the tracks. Post pictures with children playing and having fun on the tracks. Why? ● A picture is worth a thousands of words.
  • 18.  
  • 19. Advocacy What? ● Members can check useful information of government and local civic groups How? ● New topics are updated and displayed on the site. Put links to city and school websites providing users with current regulations and policies regarding children’s health. Why? ● A wide range of information support will help the activity
  • 20. The California Food Guide is a collaborative project between the California Department of Health Care Services, California Department of Public Health, and the Inter Agency Nutrition Coordinating Council.  http://www.californiaprojectlean.org/views/Learn_About_California_Project_LEAN.asp California Project LEAN (Leaders Encouraging Activity and Nutrition) (CPL) is a joint program of the California Department of Health Services and the Public Health Institute focusing on youth empowerment, policy and environmental change strategies, and community-based solutions..  http://www.dhcs.ca.gov/Pages/default.aspx DHCS’ mission is to preserve and improve the health status of all Californians.  DHCS works closely with health care professionals, county governments and health plans to provide a health care safety net for California’s low-income and persons with disabilities.  
  • 21. ● Display ads in Family Magazine. ● Pitch story idea to Family Magazine for feature article. ● Submit news releases to the business and health sections of local print media: The Reader, San Diego Union Tribune,City Beat,San Diego Magazine… ● List events in calendar sections of social media: SDBackyard.com, DiscoverSD.com, Eventful.com and Going.com. ● Contact local PTA groups. ● Participate in local sport activities. How to generate traffic?
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  • 24. Associated Costs ● Website development and maintenance ● Video production and editing ● Advertising/promotion ● Executive training
  • 25.