1. :: Barcelona :: 16, 17 June
Organized by the Music Technology Group of the UPF and SonarPro
Original idea by Dave Haynes
2. What is Sónar?
Sónar is a pioneering event in A groundbreaking format and Sonar is a trademark
Spain and a leader in Europe. programme
Sónar is the only event of its kind in Spain Sónar perfectly combines entertainment With a strong base and a prestigious identity,
and one of the most respected and proposals with experimental works. This Sónar has succeeded in becoming a
influential festivals on the European combination, together with educational trademark. Sónar symbolizes modernity,
calendar of cultural events. activities or special projects oriented towards quality and authenticity. Spain’s most
professionals are what give the festival its important event when it comes to creating and
unique character. promoting trends in the world of music, leisure
and urban culture.
Original idea by Dave Haynes
3. What is the Music Technology Group?
The MTG aims at:
Improving technologies applied to sound and music communication
Promote interdisciplinary approaches based on knowledge / methodologies from both scientific / technological and humanistic / artistic disciplines
Key figures:
• 50+ researchers
• 13 patents
• 50+ publications / year
• ~1,4 M€ annual income from projects
• 2 spin-offs:
Research Interests:
1. Audio Processing
2. Sound and Music Description
3. Table-top interfaces for music interaction
4. Sound and Music Communities
5. Gesture modeling
Original idea by Dave Haynes
4. Music Hack Day
What exactly is a Hack Day?
The first Music Hack Day took place at the offices of The Guardian in July 2009. Over 200 participants created 40 brand new music apps and hacks
in just 24hrs. After significant interest for this hugely successful event, Music Hack Day quickly spread to 12 events in 9 other cities in just over 12
months.
Mission
- To fast prototype and create brand new music apps (web, mobile or physical) in just 24hrs.
- To bring together the music industry and the developer community.
- To highlight and showcase the platforms and API’s of companies working in and around music tech.
- To foster cross-platform and cross-device innovation.
Overview
- Taken place in 9 cities in different countries: London, Berlin, Amsterdam, Boston, San Francisco, Stockholm, Barcelona, Cannes & New York
- Over 1.200 people taken part including developers and invited members of press/music industry.
- Over 60 companies officially involved and associated with Music Hack Day.
- Over 200 apps built during Music Hack Days, some of them launched commercially.
Original idea by Dave Haynes
5. What is SonarPro?
In 2010 more than 1500 SonarPro accreditation holders coming from 38 countries participated, and in total, 724 businesses registered
representing a 27% increase in respect of last year.
The 17th edition of Sonar closed to great public acclaim and some unforgettable artistic moments. In total, 84976 people attended Sonar
2010 in Barcelona, a number that confirms the public's interest, the firmness of the programming, the artistic proposal of this year's
edition and the internationalization of the festival. 59% of the Sonar public comes from Spain, 19% from UK, 5% from France and 4%
from Italy.
Amongst the most successful activities, the new SonarPro Forum that puts specialized labels in touch with the festival’s public, the Demo
Area where the latest trend in upcoming technology are put to practice, or Meet The Expert where accredited professionals were able to
exchange information and insider tips with experts in distinct sectors related to the creative and cultural industries. A special mention
should also be made to the Digital Music Days 2.0, that this year broke record attendance.
SonarPro 2010 quotes:
Spectators: 84.976
SonarPro professionals 2010: 1558
Companies participating in SonarPro: 724
Demos: 21
Tutorial Demos:12
SonarPro Forum:18
Original idea by Dave Haynes
6. Music Hack Day in the frame of SonarPro
In 2011, SonarPro is working with the Music technology Group of the Universitat Pompeu Fabra to organize a Music HackDay that will be
held at Sónar 2011.
Music Hack Day is:
•The challenge is to build something totally new in just 24 hours. Web mashups, mobile apps, physical hacks - as long as it’s about music.
•12 events so far in 9 countries.
•Over 50 music and tech companies such Soundcloud, Firefox, Ableton, BBC, Spotify, Topspin…
•Over 1.200 participants worldwide
Original idea by Dave Haynes
7. Music Hack Day in the frame of SonarPro
Music Hack Day Schedule
Music Hack Day will take place over 2 days and includes a 24-hour hacking session and final presentations of the results and prize-giving for the
best hacks. Overnight hacking is not only allowed but encouraged and space/access is provided to work through the night. With the goal of
making the weekend more enjoyable and to give hackers the chance to take a breath, SonarPro Music Hack Day is going to take place at
Sonar by Day inside the Sónar Festival. Here is an example schedule.
Thursday
- 9am Registration
-10-11am Introductions + sponsor announcements
- 11-1pm Workshops + API tutorials
- 1-2pm Lunch
- 2pm 24hr hacking starts
- 7pm dinner + beer
- 8pm Hack continues through the night
Friday
- 9-10am Breakfast
- 1-2pm Lunch
- 2-3pm Hacking ends, all projects submitted to wiki
- 3-5pm Demos
- 5pm Prize giving + closing remarks
Original idea by Dave Haynes
8. Music Hack Day in the frame of SonarPro
Why Sponsor?
- Sónar is a leader event in Europe. With more than 84.000 spectators, 724 companies ( more than 2000 professionals) attending
SonarPro and 961 journalists accredited last year.
- Music Hack Day hits a perfect sweet spot between the music scene and the buzz surrounding new web and mobile apps.
- It gives the access to a growing network of engaged developers worldwide.
What we offer is:
FOR ALL SPONSORS:
- Make your company visible to the most relevant music industry agents worldwide (consolidate companies, start-ups, media
producers, etc.)
- Media coverage before, during and after the event.
- Significant traffic to all submitted hacks during and after the event.
- Thanks via announcements, Twitter, email and other media coverage.
- Product placement at high visibility at the event
FOR SPONSORSHIP CONTRIBUTIONS < 2000 €
- Include your logo in: the Hack Day website as a collaboration company.
FOR SPONSORSHIP CONTRIBUTIONS > 2000 €
- Include your logo in: the SonarPro website as a collaboration company.
the Hack Day website as a collaboration company.
a Newsletter to all our professionals database.
the SonarPro hand program (3000 u)
Original idea by Dave Haynes
9. Contact
If you are interested please contact with:
Arancha Bailo: sonarpro@sonar.es
Alba Rosado: bcnmusichackday@gmail.com
Thanks!
Check our sites at:
http://musichackday.org/
http://2011.sonar.es/es/sonarpro-2011.php
http://mtg.upf.edu
Advanced Music S.L. .Tel 34 933208163 . www.sonar.es Original idea by Dave Haynes
