This is the slide show from the presentation I gave in August 2012 at the Arizona Nursery Association\'s SHADE Conference.

1. Boyd
Coleman Advanced Social Media Strategies

2. Advanced Social Media Strategies
Objectives:
 Identify the most common tools used in
Social Media
 Review examples of successful Social Media
case studies
 Identify analytical tools to gauge the success
of your social media campaign

3. Advanced Social Media Strategies
What is Social Media?
 The use of web-based and mobile
technologies to turn communication into
interactive dialogue
Why is Social Media important to me or my firm?
 Savvy customers research the reputation of a
brand before buying from them
 Your clients are researching you and your
online reputation

4. Advanced Social Media Strategies
Relevant Social Media Tools:
 LinkedIn
 Facebook
 Twitter

5. LinkedIn
 Purpose:
 Creating a personal or business profile

6. Advanced Social Media Strategies

7. Advanced Social Media Strategies

8. Advanced Social Media Strategies

9. LinkedIn
 Purpose:
 Creating a personal or business profile
 Building your professional network

10. Advanced Social Media Strategies

11. Advanced Social Media Strategies

12. LinkedIn
 Purpose:
 Creating a personal or business profile
 Building your professional network
 Using Groups to maximize the benefit of
your professional network

13. Advanced Social Media Strategies

14. LinkedIn
 Purpose:
 Creating a personal or business profile
 Building your professional network
 Using Groups to maximize the benefit of
your professional network
 Using LinkedIn to find employment
 Using LinkedIn to find employees

15. Advanced Social Media Strategies

16. Facebook
 Purpose:
 Do I need a Facebook Page?

17. Advanced Social Media Strategies
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18. Facebook
 Purpose:
 Do I need a Facebook Page?
 Differences between a Personal
Facebook Page vs. Fan Page

19. Advanced Social Media Strategies

20. Advanced Social Media Strategies

21. Facebook
 Purpose:
 Do I need a Facebook Page?
 Differences between a Personal
Facebook Page vs. Fan Page
 Using Events to engage your followers

22. Advanced Social Media Strategies

23. Advanced Social Media Strategies

24. Twitter
 Purpose:
 Twitter Basics = Post,“@”, “DM”

25. Advanced Social Media Strategies

26. Twitter
 Purpose:
 Twitter Basics = Post,“@”, “DM”
 Using #Hashtags

27. Advanced Social Media Strategies

28. Twitter
 Purpose:
 Twitter Basics = Post,“@”, “DM”
 Using #Hashtags
 Twitter for Public Relations / Customer
Service Management

29. Twitter
 Purpose:
 Twitter Basics = Post,“@”, “DM”
 Using #Hashtags
 Twitter for Public Relations / Customer
Service Management
 Twitter tools: Desktop Applications,
Mobile Applications, Web Applications

30. Twitter
 Purpose:
 Twitter Basics = Post,“@”, “DM”
 Using #Hashtags
 Twitter for Public Relations / Customer
Service Management
 Twitter tools: Desktop Applications,
Mobile Applications, Web Applications
 Search tools: twitter.com/search, Topsy

31. Advanced Social Media Strategies

32. Advanced Social Media Strategies

33. Twitter
 Purpose:
 Twitter Basics = Post,“@”, “DM”
 Using #Hashtags
 Twitter for Public Relations / Customer
Service Management
 Twitter tools: Desktop Applications,
Mobile Applications, Web Applications
 Search tools: twitter.com/search, Topsy
 Twitter Maps: Bing

34. Advanced Social Media Strategies

35. Advanced Social Media Strategies
Case Studies

36. Advanced Social Media Strategies
Blogs:

37. Advanced Social Media Strategies

38. Advanced Social Media Strategies

39. Advanced Social Media Strategies

40. Advanced Social Media Strategies

41. Advanced Social Media Strategies

42. Advanced Social Media Strategies

43. Advanced Social Media Strategies

44. Analytics
 Free:
 Facebook Weekly Reports – Email

45. Analytics
 Free:
 Facebook Weekly Reports - Email
 Google Analytics

46. Advanced Social Media Strategies

47. Analytics
 Free:
 Facebook Weekly Reports - Email
 Google Analytics
 Social Bro

48. Advanced Social Media Strategies

49. Advanced Social Media Strategies

50. Analytics
 Free:
 Facebook Weekly Reports - Email
 Google Analytics
 Social Bro
 Hootsuite

51. Advanced Social Media Strategies

52. Analytics
 Free:
 Facebook Weekly Reports - Email
 Google Analytics
 Social Bro
 Hootsuite
 Paid:
 Hootsuite

53. Advanced Social Media Strategies

54. Analytics
 Free:
 Facebook Weekly Reports - Email
 Google Analytics
 Social Bro
 Hootsuite
 Paid:
 Hootsuite
 Sprout Social

55. Advanced Social Media Strategies

56. Advanced Social Media Strategies
About Me:
 LinkedIn: www.linkedin.com/in/boydcoleman
 Facebook: www.facebook.com/leakytiki
www.facebook.com/CDGLandArch
 Twitter: www.twitter.com/CDGLA or @CDGLA
AzASLA:
 Website: www.azasla.org
 LinkedIn: Groups: AzASLA
 Facebook: www.facebook.com/AzASLA
 Twitter: www.twitter.com/AzASLA or @ AzASLA