40. The 7 Habits of Social Media Marketing
1. Be Proactive
2. Begin with the
end in mind
3. Put first things
first
4. Think Win-Win
5. Seek first to
understand, then to
be understood
6. Synergize
7. Sharpen the saw
Brandon Croke – 10.26.10 40
64. Advice from Friends cont.
Brandon Croke – 10.26.10 64
1. Develop your writing
2. The landscape will change
3. Focus on fundamentals
1. A degree doesn’t guarantee
anything
2. Go out and get involved
3. Turn your passion into a living
68. Cognitive Surplus – Clay Shirky
Free – Chris Anderson
Inbound Marketing – Hubspot
A Whole New Mind - Daniel Pink
Delivering Happiness – Tony Hsieh
Linchpin – Seth Godin
Brandon.croke@hansoninc.com
www.twitter.com/bcroke
www.bcroke.wordpress.com
Notes de l'éditeur
Who likes telemarketers?
Schafs business
Clay Shirky, Cognitive Surplus
Started with Henry Ford: Cheaper labor and Faster machines
They owned the means of production.
There’s a much bigger shift than social media happening here
Lots of people are confused
Some companies don’t get that
A year ago, Facebook was an afterthought," says Carol Kruse, vice-president, global interactive marketing, at Coca-Cola, which has more than 12 million Facebook fans. "As we go into 2011, it's fully integrated into our marketing plans, with a reliance and a focus on it.”
Art isn’t the job, it’s the attitude you bring to the job and work you do when you’re there.
Be proactive in understanding new opportunities and risks associated with the evolving nature of digital
Have an end business goal in mind when starting any digital activity
The number of tools and platforms can be overwhelming, prioritize and tackle initiatives one at a time
Successful marketing is about giving customers what they want, think win-win not promotion
Understand where your customers are, what they are doing, and what they want. Then you can understand where your company fits in the picture.
Utilize all of the resources inside your organization and outside your organization to create programs that are greater than any silo’d effort.
Continually measure, re-think, and refine your strategy by listening and engaging with your community
Lots of time old leaders have trouble with new paradigms
Through October, $11.7 million has funded 287 ideas, hailing from 203 cities in 42 states (see chart). More than 51 million votes have been cast for 7,000 projects.
http://adage.com/article?article_id=146814
Started with Henry Ford: Cheaper labor and Faster machines
Is Google at Risk of Becoming the next Microsoft? - http://techcrunch.com/2010/07/17/google-next-microsoft/
Veynerchuck Built a $50M wine business using YouTube and Twitter