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PRODUCT MANAGER
A short introduction of Product Manager ‘s role and
qualities in technology industry
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WHAT IS PRODUCT MANAGEMENT?
Product management is an
organizational lifecycle function
within a company dealing with the
planning, forecasting, or marketing
of a product or products at all
stages of the product lifecycle. *
© 2013 shadzlog.com, twitter - @shadzlog * http://en.wikipedia.org/wiki/Product_management
** http://www.ehow.com/about_4741210_product-management.html
The concept of Product Management began in the 1930s at Proctor and Gamble as an approach
to revive the Camay soap. ** Product Management gained momentum after Harvard Business
school taught the 4 P’s of marketing.
Product
Management

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WHAT DOES PRODUCT MANAGER DO AND WHOM DOES HE
WORK WITH?
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Product Manager Customer
Sales Team
Development Team
Top Management
Responsible for Works with
• Market research and competitive
analysis
• Define product strategy and roadmaps
• Create relevant documents (MRD's and
PRD's etc.)
• Being customer champion
• Tactical execution
• External & Internal Partnership
• Evangelization and Product demos
• Sales
• Marketing communication
• Engineering
• Design
• Customer Service
• Quality Assurance
• Operations

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QUALITIES OF A PRODUCT MANAGER
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BUILDING BLOCKS OF GOOD PRODUCT MANAGER
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SHOULD PRODUCT MANAGER BE TECHNICAL, DESIGN OR
BUSINESS GUY?!!
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Design Technical
Business
Product Management
Ref : http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager

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KEYS FOR SUCCESSFUL PRODUCT MANAGEMENT
Listen to Market Prioritize Validate Communicate
Listen to the
market’s
problems to build
successful
products
Can not do
everything at
once. Prioritize
requirements,
launches and
markets
Validate your
assumptions,
features, product
and tools, and
continually
improve them.
Engage ,
communicate &
evangelize with
internal and
external
stakeholders

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