Presented at the Strategic and Operational Portfolio Management Conference; February, 2007 Discusses strategic approach to expanding a product portfolio into new categories. To fully understand the presentation, it is best to download it, open it up in PowerPoint, and view it in the "Notes View" format. Full speaker's notes are included, explaining what was discussed in each slide.

2. Four Steps to Discuss Today 1. Research 2. Strategy 3. Portfolio Management 4. Execution

3. 1. Research “Look well into thyself; there is a source of strength which will always spring up if thou wilt always look there.” ~Marcus Aurelius

4. Research – Internal How do you currently define yourself? How do your customers define you? How do your competitors define you? How do you want to be defined? How do your business partners define you?

5. Research - External Potential Entrants Buyers/ Customers Substitutes Suppliers Bargaining Power of Suppliers Bargaining Power of Buyers Industry Competitors Rivalry among Existing Firms Threat of Substitute Product or Service Threat of Substitute New Entrants Porter’s Five Forces Model Analytical Tool

6. Research - External

7. Chosen method of achieving stated objectives, based on situational assessment and forecast. Chosen method of achieving stated objectives , based on situational assessment and forecast. Chosen method of achieving stated objectives, based on situational assessment and forecast. 2. Strategy Definition of Strategy Chosen method of achieving stated objectives, based on situational assessment and forecast. Chosen method of achieving stated objectives, based on situational assessment and forecast. “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~Sun Tzu

8. Common Objective: Producing High Value

9. Potential Entrants Buyers/ Customers Substitutes Suppliers Bargaining Power of Suppliers Bargaining Power of Buyers Industry Competitors Rivalry among Existing Firms Threat of Substitute Product or Service Threat of Substitute New Entrants Porter’s Five Forces Model Analytical Tool

10. Product Development Strategy Fit. Value. Priority.

11. Expansion Strategy – Example Internal Assessment External Assessment

12. 3. Portfolio Management Top-Down Bottom-Up “Wisdom is your perspective on life, your sense of balance, your understanding of how the various parts and principles apply and relate to each other. It embraces judgment, discernment, comprehension. It is a gestalt or oneness, an integrated wholeness.” ~Steven Covey

13. Top-Down Approach to Project Identification Corporate Strategy Directs Innovation Quantitative Research Qualitative Research Leverage Your Business Partners!

14. Top-Down Approach to Project Identification Ideation Techniques “ Brainwriting” “ Role Playing” Problem Statement: How to... Idea 1 Idea 2 Idea 3 1 2 3 4 5 6

15. Bottom-Up Approach to Project Identification “Chance favors the prepared mind.” ~Louis Pasteur

16. Bottom-Up Approach to Project Identification Ideation Techniques for Bottom-Up Approach “ Suggestion Box” “ Shopping”

17. Idea Screening and Selection – Delphi/Scorecard Hybrid

18. Idea Retention Innovation Idea Library

21. Proposed Project Portfolio Balancing I E R

22. Proposed Project Portfolio Balancing I E R I E R

23. VS. 4. Execution This! This “However beautiful the strategy, you should occasionally look at the results.” ~Winston Churchill

24. 4. Execution Objectives & Accomplishments Worksheet Employee Name: __________________________________________ Objective Including time and success metrics Weight % Benefit Specific Link to Strategy Interdependencies Conscious cross-functional coordination