Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest - BDI 12/12/13 Visual Social Communications Leadership Forum

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Presentation: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest Presented by: Amanda Pehrson, Social Media Manager, Crocs, Inc. The rapid growth of social marketing has allowed brands to act as publishers, creating supporting content that supports the mindset and daily interests of their consumers. Pinterest in particular creates fun opportunities for brands to create collectable, visually compelling content that resonates with consumers throughout their busy days. Brands of all sizes will learn how to find, engage, and inspire audiences through compelling Pinterest campaigns and content. www.bdionline.com

Business Technologie

Curate, Captivate,
Resonate: Engaging The
Right Audience Visually
with Pinterest

Amanda Pehrson
@Crocs
@amandapehrson

culture

style

authenticity

simplicity

The art of a
great visual
story.
conversation

connectedness

Bridging the gap to your audience:
finding the right partners to help tell
your story…

MARTHASTEWART.COM
DOMINATES ON PINTEREST
•  #1 in unique pinners
•  23% growth in unique
pinners
•  29% growth in new pins
•  38% growth in pins per day

culture

style

simplicity

Companies of all sizes
can be great
storytellers

authenticity

conversation

.

connectedness

Social media makes everyone a storyteller. Every individual who
makes up the parts of your company can help to tell the story.

Even the biggest brands are starting to
publish content that looks user-generated.

Thank you!

Amanda Pehrson
@Crocs
@amandapehrson

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