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BDI 9/16/09 B2B Social Communications Case Studies - Intuit

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Business Development Institute
Business Development Institute

Case Study: Intuit Elevates the Conversation with Small Businesses Presented by: Kira Wampler, Word of Mouth/Social Marketing Leader, Intuit http://www.bdionline.com

BusinessTechnologie
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Elevating the Conversation – Small Business United Kira Wampler, Social Media Marketing Leader, Small Business Group kira_wampler@intuit.com; follow me on Twitter @kirasw
We faced two key challenges ,[object Object],[object Object]
The solution – elevate the conversation Helping small business owners achieve success while delivering new user growth for, brand engagement with & positive talk online about Intuit Bloggers Social Media
Key elements of Small Business United ,[object Object],[object Object],[object Object],[object Object]
Grant competition makes the small business owner the hero, not Intuit ,[object Object],[object Object],[object Object],[object Object]
Elevating the conversation is good for the bottom line We elevated the conversation to small business success ,[object Object],[object Object],[object Object],[object Object],[object Object],And, we delivered significant business results
Thank you & Q&A

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BDI 9/16/09 B2B Social Communications Case Studies - Intuit

  • 1. Elevating the Conversation – Small Business United Kira Wampler, Social Media Marketing Leader, Small Business Group kira_wampler@intuit.com; follow me on Twitter @kirasw
  • 2.
  • 3. The solution – elevate the conversation Helping small business owners achieve success while delivering new user growth for, brand engagement with & positive talk online about Intuit Bloggers Social Media
  • 4.
  • 5.
  • 6.

Notes de l'éditeur

  1. Focused on the key insight Made small business owners the heroes