Bradley Smith, Director - Marketing, PR Newswire - Vintage Filings - BDI 11/15/12 Financial Services Social Communications 2012: Case Studies and Roundtables
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The document discusses an agile approach to engagement surveys involving sending investors one question every two weeks and publishing the results for corporations. This allows for quicker results than annual surveys, keeps investors engaged with shorter and more frequent questions, and provides deeper feedback through verbatim comments from the easy and fast biweekly surveys.
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Bradley Smith, Director - Marketing, PR Newswire - Vintage Filings - BDI 11/15/12 Financial Services Social Communications 2012: Case Studies and Roundtables
- 1. Agile Engagement Bradley H. Smith Director of Marketing, PR Newswire – Vintage Filings @BHSMITH / @IRandCompliance
- 2. In this week’s New Yorker magazine “Good afternoon, Ted. I’m your online presence.”
- 4. Listen
- 11. Vendor-based annual survey • Too long to produce • Too long to read • A short “social life” • Survey-takers lose patience answering the questions
- 12. One different question sent out every two weeks to investors • Direct email to 12,000 investors • Posted to investor online channels like StockTwits and RetailInvestor- Conferences.com • Kindle raffle as non- anonymous thank you
- 13. Results published for corporate audience: one question every two weeks Deeper, verbatim comments Easy, fast read