Keynote Case Study: Foursquare for the Small Business Owner Presented by: Naveen Selvadurai, Co-Founder, Foursquare AJ Bombers, a popular Milwaukee burger joint, saw a 30% sales increase on select menu items after they started experimenting with foursquare. Foursquare co-founder Naveen Selvadurai will discuss how the restaurant owner took advantage of foursquare's Specials platform, Tips and To Do functionality and game mechanics to drive up business www.bdionline.com

1. hi.

2. i’m naveen.

4. “make cities easier
to use”

8. tips
points
badges
specials

10. can we use software
to change people’s
behavior?

14. we started noticing
people really respond
to these stimuli

20. people started
throwing big parties
just to get the swarm
badge.

23. venues, brands,
agencies are using us
as a unique
advertising platform

24. we’re building tools
that can work for a
small business with
one owner

25. ...or a large chain
with 1000s of venues.

26. specials

28. analytics and crm

30. loyalty card
integration

32. 3rd-party integration
through the api

33. /businesses

34. AJ Bombers
(Milwaukee burger
joint started by
Angie and Joe Sorge)

35. “The game element
fosters business
growth.” -Joe

36. Rewards based on
user-generated data

37. Leave a tip -> get a
free cookie

38. Swarm badge party

40. 3pm = start of party
3:02pm = Swarm badge
unlocked

41. 161 people checked in
56 had never done so
before

43. partnered with Laacke
& Joys (kayak)

44. 231 check-ins
(record sales day)

45. future:
Super Swarm
Foursquare 4k

47. what next?

49. bye.
@naveen
naveen@foursquare.com