Case Study: Connect with Health Professionals - Anywhere, Anytime Presented by: Lance Hill, CEO, Within3 How pharma is integrating successful mobile strategies into their online communities, making it more convenient to interact and engage with busy health professionals. www.bdionline.com

1. January, 2011
Within3 Confidential – 1

2. Secure, social, communication programs for Healthcare
Professionals & organizations.
Advisory Boards
Speaker Programs
Medical Associations
Hospital Communities
Clinical Trials
Opinion Leaders
Medical Publishing
Group Purchasing
Organizations
Within3 Confidential – 2

3. An interesting way to segment the reach of Mobile Apps.
Patient Professional
Non
Point-
Point-
of-Care
of-Care
Within3 Confidential – 3

4. Example – The Journal of American College of
Cardiology
Within3 Confidential – 4

5. Example – the New England Journal of
Medicine image challenge.
Within3 Confidential – 5

6. Example – the New England Journal of
Medicine image challenge.
Within3 Confidential – 6

7. Medical Associations & Hospital Systems extending their reach to
members & partners.
Within3 Confidential – 7

8. Pharmaceutical Companies securely interacting with
Advisors.
Within3 Confidential – 8

9. Another example –Speaker Programs extended via
secure mobile applications.
Within3 Confidential – 9

10. A bit about the basic distribution options.
Web Mobile Native Mobile
Mobile Sites Applications Applications
The Good: The Good: The Good:
•Works on almost all • Same experience as a native app •Discoverability of the app store
devices that have a (chiclet, graphics card, GPS, local •Rock solid global distribution channel
mobile browser storage •Access to advanced device features
• Installed from your servers (no app (background processing, camera,
•Typically easiest to roll
store headache) push notifications)
out and maintain
• Better metrics and version control •Presence on the device
(installed from your servers)
• Less fragmentation across and within The Bad:
platforms •Med-Legal and the App Store
• Presence on the device •The app store approval / disapproval
The Bad: The Bad: process and bugs (denied for
•No app store benefits •Lose discoverability of app store random and undocumented reasons,
•No device benefits (although app stores for mobile web disappearing from the app store)
•No device presence applications are emerging) •Platform bugs (Apple push
•Lose advanced device features notification bugs)
(camera, platform features like push •Multiple versions / builds for multiple
notifications) (push notifications can be platforms
side stepped by using SMS •Fragmentation within platforms
technologies) (Android)
Within3 Confidential – 10

11. Questions?
Within3 Confidential – 11