How the WSJ Digital Network leverages social media
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The WSJ Digital Network leverages social media across multiple platforms to engage audiences and drive traffic. They have over 100 Twitter feeds with 650,000 followers that provide breaking news. Their Facebook pages have over 180,000 followers and generate discussions. They also have active communities on WSJ.com and integrate social content and advertising throughout their digital properties. This allows them to grow engaged audiences across social media.
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How the WSJ Digital Network leverages social media
- 1. How the WSJ Digital Network leverages social media Financial Services Social Communications: Case Studies & Roundtables November 18th, 2010 Mark Fishkin @MFinMedia
- 2. The WSJ Digital Network on Twitter • Over 100 feeds • Manual and automated • Breaking news in real-time • 650,000+ followers WSJ.com Journal Community front page • Bloggers, journalists, regions, subjects • @WSJNY • @pkafka
- 3. Twitter Editorial Integration • Content Modules throughout WSJ.com
- 4. Twitter Ad Integration • Surrounding tweets during our D Event
- 5. The WSJ Digital Network on Facebook • 25+ pages • 180,000+ followers • Posts with 50+ comments are commoncomments are common • Custom “news” tab experience
- 6. The WSJ Digital Network on Facebook • WSJ NewsHound Quiz • New Quiz Weekly
- 7. Facebook on The WSJ Digital Network • Facebook “Like”
- 8. Facebook Like has had a massive effect on referral traffic to WSJ.com * Does not include blogs ** Search engine traffic averages 6.1M PVs per month.
- 9. Our Growing WSJDN Communities Allows Users to Engage and Discuss the Hottest Topics Over 145,000 members Growing 3% per month Over 185,000 members 150k+ Comments/month
- 10. Why Leverage the Journal Community? • Members Use Real Names • High-Level Discussions • Real-time Polling • Interaction with WSJ Editors• Interaction with WSJ Editors • Monitored Contributions • Questions and Answers • Home Page Exposure • Custom Advertising Solutions
- 11. WSJ on foursquare • Foursquare integration within Greater NY Section • 46,000+ friends
- 13. Thank you! Enjoy the day! Financial Services Social Communications: Case Studies & Roundtables November 18th, 2010 Mark Fishkin @MFinMedia