The document discusses trends in the financial services industry and identifies four key consumer groups: millennials, new movers, the overbanked, and women. It notes that millennials are heavily influenced by mobile technology, new movers are likely to switch banks during a move, the overbanked have many accounts and assets, and women control a large portion of household spending. The document advocates understanding these groups through social listening and customizing engagement on social media to attract customers.
Similaire à Social Listening Trends and the Paradigm Change in Financial Services - BDI 11/06 The Future of Financial Services Communications Summit (20)
8. Millennial Michael
Works at a tech startup
On his 8th job Since college
2 iPhones, 1 iPad, Macbook Air, iPod
“social media savvy”
Receives Bank balance via text
Chase Pays friends if it’s cash only
8
9. 9
Unless they roll out
Apple Pay and/or a
new mobile app, I will
be switching banks
as there are plenty
other banks out there
that offer more.
How do I have a sterling
bank #mobileapp that
allows me to check my
account balance and do
transfer and more?
@Sterling_Bankng'
@smilepaige
@margarrrrr_et the
25th works for me!
Let me know when
you buy the tix & I'll
chase pay you :)
10. First generation mobile
Technology is the distinguishing trait of their
generation
They’re in debt
69% of millennials have logged into their bank in the past
12 months
Millennial Michael
24% of the US population is between 18 and 24 years old
20. Wendy the Woman
Is married with 2 children
Part Time professional
Part Time domestic Engineer
iPhone and desktop comp
Uses Facebook and reads blogs and online news sources,
beginning to adopt Instagram.
Mix of traditional banking (branch) but makes majority of
her financial decisions based on forums and blogs
21. Wendy the Woman
Personally control $8 trillion worth of assets in the US
Projected to control 22 trillion by 2020
95% of women in the US are household decision makers
Values banking relationship (focus on trust and customer service)
Are more conservative with their investments
22. I have had Bofa forever.
But let me just say. This
picture. I like how it's an
average looking woman.
Not a fake one. One
more reason why I love
this bank.
Small
business(female)own
er: I love you guys at
the bank. Not easy
your job. Thank you
for telling me I look
good for my age.
Have to leave an
hour early for work
today cause I have
to make a run to
the bank.