The Power of Celebrity and Partnerships, Your Brand and Your Online Audience - BDI 9/17 Food, Beverage & Hospitality Social Media Marketing Summit & Roundtables
Presentation: The Power of Celebrity and Partnerships, Your Brand and Your Online Audience
Presented by: Jennifer Smith, Director, Communications and Marketing, AriZona Iced Tea
Since joining AriZona Beverages last year, we have successfully launched three new beverages to market without ever advertising. How did we do that? By tapping into the power of our celebrity partners, our strategic brand partners and our online fans, who have become Ambassadors for our brand.
2014 NASPL Learning Conference: The Fan Factor - Engage Your Customers with S...
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The Power of Celebrity and Partnerships, Your Brand and Your Online Audience - BDI 9/17 Food, Beverage & Hospitality Social Media Marketing Summit & Roundtables
1. The Power of Celebrity and Partnerships,
Your Brand and Your Online Audience
Jennifer Smith
2. Secret to Our Success
Great Product,
Great Price,
Great Packaging
5. Four Case Studies
1. Soda Shaq Launch with Shaquille O’Neal
1. SkinnyGirl Sparklers with Bethenny Frankel
1. Dunkin Donuts with Arnold Palmer Coolatta
1. Social Media Stars
11. Leveraged Shaq’s
“Grown Ups” Press Tour in NYC
• 8 am – “Good Morning America Show”
• 10 am – “Live with Kelly & Michael”
• 12:30 pm - “Katie Couric”
• 7:00 pm - Zeigfeld Theater – Red carpet premiere of his film “Grown Ups”
13. Access Hollywood
• Kit Hoover tweeted photos from Shaq’s appearance
• 19.8K Twitter Followers
14.
15. Our “Hide the Golden Can” Contest
where Shaq leaked clues…
• Golden cans hidden in LA, Orlando, Chicago, Ft. Worth, New
York City
• Out of five winners, one Golden Can winner got Grand Prize
round-tip ticket to NYC for a luncheon with Shaq
16. Our “Hide the Golden Can” Contest
where Shaq leaked clues…