1. Time to Talk
About It
Why Women Need to Lean
In to Be Successful in
Product Management &
Marketing
2. Sources: National Center for Education statistics, “Table 283: Degrees Conferred by Degree-Granting institutions.
http://tech.co/didnt-know-gender-pay-gap-infographic-2013-11
3. “Professional ambition is expected of men
but is optional – or worse, sometimes even a
negative- for women. “She is very ambitious”
is not a compliment in our culture.”
Sheryl Sandberg,
LEAN IN – Women, work and the will to lead
7. “Women need to shift from thinking “I’m
not ready to do that” to thinking “I want
to do that – and I’ll learn by doing it.”
Sheryl Sandberg,
LEAN IN – Women, work and the will to
lead
9. “Feeling confident – or pretending that you
feel confident – is necessary to reach for
opportunities. It’s a cliché, but opportunities
are rarely offered; they are seized.”
Sheryl Sandberg, LEAN IN – Women, work
and the will to lead
10. The balancing
act
• Don’t leave before you
leave
• Do you have an equal
partner? Are you an equal
partner
12. “We compromise our career goals to make
room for partners and children who may not
even exist yet.”
Sheryl Sandberg,
LEAN IN – Women, work and the will to lead
13. Do you have an equal partner?
Are you an equal partner?
14. “When women work outside the home and
share breadwinning duties, couples are more
likely to stay together. In fact, the risk of
divorce reduces by half when a wife earns
half the income and a husband does half the
housework.”
Sheryl Sandberg,
LEAN IN – Women, work and the will to lead
16. “True equality will be achieved only when we
all fight the stereotypes that hold us back.
Feeling threatened by others’ choices pulls us
all down.”
Sheryl Sandberg,
LEAN IN – Women, work and the will to lead
18. Thanks and Let’s connect!
Jennifer Doctor
Samone Gibson
@jidoctor
@samone1913
Notes de l'éditeur
Speaker Notes: Women are outperforming men as it relates to attaining higher education; however, career progression is not only a factor of education. Progression is also tied to one’s ambition to be in leadership.
This is on page. 17
“Writing this book is not just me encouraging others to lean in. This is me leaning in. Writing this book is what I would do if I weren’t afraid.” Sheryl Sandberg
We will ask the participants to jot a fear down on a note card.
Session Icebreaker: Ask participants to volunteer to talk about what they would do in their career if they did not let fear hold them back.
“Women need to shift from thinking “I’m not ready to do that” to thinking “I want to do that – and I’ll learn by doing it.” – Sheryl Sandberg, Lean In: Women, Work and the Will to Lead
TALK STRATEGY
When you get chance to be at the table, are you talking about your tactics? The deliverables you produced this quarter?
Change it!
Our execs and leaders really aren’t interested in the amount of tactical effort and time you put into creating all those data sheets or webinars. These leaders are focused on the goals of the business.
Take the chance to talk about strategy.
Talk about the product marketing roadmap you’ve created and that is guiding you? (Don’t have one? Create it!)
Talk about your partnership with your internal partners
Product management
Development
Marketing services and communication
Sales
Talk about how the alignment you have created in the buying process, not the tools created.
Talk about not only the investment of your time in the market, but the learnings from that are changing how you establish relationships.
Keep this in mind: your business exec doesn’t want to know how many of those data sheets you created, or how many hours of sales training were developed – it is about the IMPACT of what you have done to PRODUCE result. Results drive the business, and gain the respect to earn the value
“Feeling confident – or pretending that you feel confident – is necessary to reach for opportunities. It’s a cliché, but opportunities are rarely offered; they are seized.” Sheryl Sandberg
Know Your Worth
If you are new to product management and marketing you may be unaware of what the average starting salaries are for the industry. One resource you can look to is the 2013-2014 Annual Product Management and Marketing survey published by Pragmatic Marketing.
The components of understanding what you are worth include:
Your education: 44% of respondents had a master’s degree or higher
Years of experience: 25% of respondents had 6 to 10 years of experience
Your location: The average salary in the US is 127K. Respondents from the Pacific and Northeast regions not only had the highest salaries, but over a third of them received an annual bonus of $15,000+
Who do you report to?: 32% report to Product Management and 22% to the President/CEO/Managing Director
What are some documented gender biases?
Decades of studies have proven that our stereotype of men is that they are providers, decisive, and driven. Our stereotype of women holds that they are caregivers, sensitive and communal.
How many of you have seen this dynamic play out at your organization? When a woman excels both men and women will remark that she is accomplishing a lot, but is not well liked by her peers.
Things to do:
Stop muting your achievements
Negotiate more often. You do not have to take the first offer, but the goal should be to achieve your objective while maintaining your likability
Acknowledge that you know women are often paid less than men and be willing to negotiate, but you must supply a legitimate reason for the negotiation. (i.e industry stats, etc.
Don’t sacrifice success just to be liked
From Page 35.
“We compromise our career goals to make room for partners and children who may not even exist yet.”
“Anyone lucky enough to have options should keep them open. Don’t enter the workforce already looking for the exit. Don’t put on the breaks. Accelerate. Keep a foot on the gas pedal until a decision must be made. That’s the only way to ensure that when that day comes, there will be a real decision to make.” – Sheryl Sandberg
Of all the industrialized nations in the world, the Unites States is the only one without a paid maternity leave policy. Pg 23
Insert personal story about relocating to Florida from Chicago
How many understand the Family Medical Leave Act? – It provides job protection and continued benefits for 12 weeks after you have your baby, but it dictates nothing about paid maternity leave, which is up to your company policy. FMLA does not apply to employees who have worked for the company less than a year or less than 1250 hours. It also does not apply to those companies with fewer than 50 employees.
The more satisfied a person is with their position the less likely she will be to leave.
If you have an unsatisfying job, you may decide the sacrifice of not being with your child is just not worth it.
“When women work outside the home and share breadwinning duties, couples are more likely to stay together. In fact, the risk of divorce reduces by half when a wife earns half the income and a husband does half the housework.” – Sheryl Sandberg, Lean In: Women, Work and the Will to Lead
If you have an unsatisfying job, you may decide the sacrifice of not being with your child is just not worth it.
Page 168
If you have an unsatisfying job, you may decide the sacrifice of not being with your child is just not worth it.