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On Monday, October 5, 2009, the Federal Trade Commission released its revised “Guides Concerning the Use of Endorsements and Testimonials in Advertising” — the first time these guidelines have been changed since 1980. A lot has changed in the public relations landscape since then, and many of these changes have stemmed from how consumers are using information they find on the Internet.
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On Monday, October 5, 2009, the Federal Trade Commission released its revised “Guides Concerning the Use of Endorsements and Testimonials in Advertising” — the first time these guidelines have been changed since 1980. A lot has changed in the public relations landscape since then, and many of these changes have stemmed from how consumers are using information they find on the Internet.
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Guidelines for Endorsements and Testimonials in Advertising (2009)
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Endorsement guides 082810
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International Food Blogger
Conference August 27-29, 2010 Seattle, Washington Current Issues with the FTC’s Endorsement Guides Presented by Bob Schroeder Director, Northwest Regional Office Federal Trade Commission
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