Develop Your 2011 Content Marketing Strategy
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Download the recorded version of this webinar: http://bit.ly/fVqjjH Presenation Summary: It’s no secret that if a company wants to be successful in their online marketing activities, they must engage in some kind of content marketing. And that seems to be even more so in 2011. In this webinar, Brody Dorland and Jayme Thomason discuss why content strategy is vital in 2011, why every business needs one, and how to create a content strategy with your customers and business identity in mind.
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Develop Your 2011 Content Marketing Strategy
- 1. 2011 Content Marketing Strategy Webinar Brody Dorland Allure New Media Jayme Thomason Allure New Media January 7, 2011
- 12. Profiling Example Descriptors Buyer #1 Buyer #2 Buyer #3 Industry Solopreneur/ network marketer Manufacturer, Corporation Business Owners Demographics Male or Female 25+ Male or Female 35+ Male of Female 35+ Job Title Owner, Independent Consultant Marketing Manager Owner, President, CEO B2B or B2C? Both B2B Both
- 18. Your Content Delivery Vehicles
- 19. Create Your Editorial Calendar
Notes de l'éditeur
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- Jayme Definition: Creating & Sharing Content as a Means to initiate profitable customer action. New Breed of Buyer (24 hour) Search Engines & Social Networks Control 78% of consumers trust peer recommendations, only 14% trust advertising… In 2011, 63% of affluent GenY’s will use social media to engage with brands. More than 50% say that social media content affects their opinions about products.
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- Jayme We have a free pdf on our website thepublishermethod.com that will show you which content delivery vehicles work best for each of the 6 publisher paths.
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