MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems

•

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Chloe Gottleib, EDC for Interactive Design at R/GA, will explain how to think about UX when the digital experience is no longer limited to a website but instead includes social media, apps, and a brand's extensive online presence.

Technologie Business

THE DIGITAL ECOSYSTEM

Chloe Gottlieb, VP, ECD, Interaction Design !

company!

signiﬁers! behaviors!

customer!

Digital media ecosystem!

TUMBLR! iPAD!
TWITTER! FBOOK!

PRINT!

PAID
SEARCH!
GOOGLE!
WEBSITE! MOBILE!
RETAIL!
YAHOO!!

YAHOO !
HOME! EXTRAS
(EMAIL)!
YOUTUBE !
BLOGS!

MOBILE PC / TABLET TV RETAIL / DOOH

LOCATION PARTICIPATION DIVERSION LOCATION
CONVERSATION CONVERSATION INTERRUPTION PARTICIPATION
PARTICIPATION INFORMATION INFORMATION
APPLICATION AGGREGATION TRANSACTION
INFORMATION TRANSACTION
APPLICATION
VISUALIZATION

THE ʻNEWʼ CREATIVE TEAM !

Visual   Copywriter ! Interaction   Creative  
Designer ! Designer ! Technologist!

THANK YOU

Chloe Gottlieb!
!
VP, ECD, Interaction Design
@chloalo !

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