Microsoft should leverage its brand equity and leadership in desktop technologies by extending its Office for Small Business software to an online portal solution. This would allow it to capitalize on emerging trends like workforce mobility and online collaboration, while protecting its core business through familiar functionality and bundling strategies. The extension addresses small businesses' needs for cost-effective, mobile software solutions while maintaining Microsoft's market position.
![Case for MS B2B Extension ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)