This case study shows how Beeby Clark+Meyler created a live, real time communication platform to help GE communicate their story in a better way than a simple earnings call. Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media. We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales. For more information, contact Stuart Meyler, Principal smeyler@beebyclarkmeyler.com, 203.653.7950 Visit: BeebyClarkMeyler.com Follow: @gobcm

1. GE Live Broadcast:!
Investment News!

2. BeebyClarkMeyler.com | @GoBCM!
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GE CEO Jeff Immelt wanted a more
effective way to communicate directly
with the investment community about
GE’s performance. "
GE was looking for a better way to
communicate their story than a simple
earnings call. "
The goals: "
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Communicate GE vision, goals and
objectives for the upcoming year"
Highlight earnings insights from the
previous fiscal year"
Solicit feedback and respond in real time to
investment professionals and investors"

3. BeebyClarkMeyler.com | @GoBCM!
A live, real time communication
platform to stream video with audience
interaction capabilities !
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Leverage the communications platform
to solicit questions from investors and
respond to these questions via the live
video stream"

4. BeebyClarkMeyler.com | @GoBCM!
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"
The live communication platform was promoted to global investors
using display media ads via prominent placements across major
content publishers."

5. BeebyClarkMeyler.com | @GoBCM!
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Over 600K simultaneous viewers tuned in to watch the live telecast of
GE CEO discussing earnings and outlook for the next fiscal year."
The average view time was 4.1 minutes, with 11% of viewers
continuing to watch beyond the 20 min mark indicating a highly
engaged audience."
! Engagement Metrics:!
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Over 4K questions were submitted by viewers during the hour long
event. Several were addressed in real time and others were assembled
and answered following the event and posted online."
More than 20% of attendees interacted with the live GE player by
submitting a question, commenting, or sharing."

6. BeebyClarkMeyler.com | @GoBCM!
Beeby Clark+Meyler is an award-winning interactive agency focused on
innovation in media. By this we mean the creation of new and more effective
marketing based on the consumer’s evolving interaction with, and
consumption of, media. "
We design highly productive marketing programs that leverage today’s most
engaging digital media technologies to enable more brand engagement,
awareness and sales. "
For more information, contact Stuart Meyler, Principal"
smeyler@beebyclarkmeyler.com, 203.653.7950"
!
Visit: BeebyClarkMeyler.com!
Follow: @gobcm"