1. www.ngf.org / National Golf Foundation
February 17, 2009
For Immediate Release
Contact: Ben Fowler, bfowler@ngf.org
561-744-6006
NGF RECOGNIZES OUTSTANDING FACILITIES WITH THE 7th ANNUAL CUSTOMER LOYALTY AWARDS
The National Golf Foundation (NGF) is presenting the 7th annual Customer Loyalty Awards to managers of
public golf facilities that received high approval ratings in 2008. Awards are also being presented to operators of
quot;most improvedquot; facilities who conducted customer surveys in 2007 and 2008.
The Customer Loyalty Awards are based on surveys fielded through NGF's Voice of Customer Operating Model.
Facilities with the highest customer loyalty scores, and most improved facilities, as well as multi-course
operators, are being recognized with these awards.
quot;We are delighted to pay tribute to our best-performing clients with the Loyalty Awards,quot; says Ben Fowler who
heads up NGF's voice of customer program. quot;We believe our Voice of Customer Operating Model, which
includes 'Referral Economics' and a 'Revenue Impact Model,' is helping our clients succeed in a difficult
economic environment.quot;
Voice of Customer helps golf facility operators increase rounds and revenue simply by listening to their
customers' opinions of them vs. the competition. Through Referral Economics, operators can gauge the actual
monetary value of their best customers (promoters) as well as their detractors.
Award winners are presented below.
First category - Facilities with Highest Loyalty Scores
Premium (>$70) (1) City State/Country
FarmLinks Golf Club Sylacauga Alabama winner
Limestone Springs Golf Club Oneonta Alabama runner-up
The Wilderness at Fortune Bay Tower Minnesota runner-up
Butterfield Trail Golf Course El Paso Texas runner-up
Desert Willow Golf Resort Palm Desert California runner-up
Standard ($40-$70)
Sand Creek Station Golf Club Newton Kansas winner
Three Crowns Golf Club Casper Wyoming runner-up
Windmill Lakes Golf Club Ravenna Ohio runner-up

2. Value (<$40)
Mamala Bay Golf Course Hickam AFB Hawaii winner
Eisenhower Golf Course USAF Academy Colorado runner-up
Hubbard Memorial Golf Course Hill AFB Utah runner-up
Fox Run Golf Course Barksdale AFB Louisiana runner-up
Luke Golf Course Waddell Arizona runner-up
Banyan Tree Golf Course Kadena AFB Okinawa, Japan runner-up
Second category – Facilities with Most Improved Loyalty Scores (2007 to 2008)
Premium (>$70) (1) City State/Country
Falcon Ridge Golf Course Lenexa Kansas winner
Limestone Springs Golf Club Oneonta Alabama runner-up
The Links at Bodega Harbour Bodega Bay California runner-up
Standard ($40-$70)
Crab Meadow Golf Course Northport New York winner
Dairy Creek Golf Course San Luis Obispo California runner-up
Chalk Mountain Golf Course Atascadero California runner-up
Value (<$40)
Eaglewood Golf Course Langley AFB Virginia winner
Lackland Golf Course Lackland AFB Texas runner-up
Mamala Bay Golf Course Hickam AFB Hawaii runner-up
Third category – Multi-course Operators
Management companies:
Honours Golf Atlanta Georgia winner
OB Sports Golf Management LLC Scottsdale Arizona winner
Municipality:
County of San Luis Obispo San Luis Obispo California winner
(1) Green fees are based on peak season weekend with cart.
About the NGF
The mission of the National Golf Foundation, founded in 1936, is to help golf businesses succeed by providing
marketing, research and other consulting services. Based in Jupiter, Fla., the NGF serves many constituencies
in the golf industry, including equipment manufacturers; builders and developers; facilities and practice ranges;
course architects; retailers; turf maintenance suppliers; golf associations and the media. For more information,
visit www.ngf.org. Visit NGF's Press Release Archive for previous releases.
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