On One Multimedia Productions Web Design Project

1. John A. V. Kozak
February 24, 2009
On One Multimedia
Productions Website
Design Project

2. On One Multimedia Productions
Table of Contents Pages
1 Project Description 1
2 Background 2
3 Audience 3
4 Objectives 4
5 Key Proposition 5
6 Key Response 6
7 Desired Brand Character 7
8 Mandatory Inclusions 8
Appendices 9-11
i

3. Project Description
Design a website which illustrates the skill and vision of On One
Multimedia Productions.
1

4. Background
On One Multimedia Productions is a design firm dedicated to bringing
audio and video solutions to music industry professionals.
2

5. Audience
Primary-Television and Radio industry executives,
Multimedia professionals.
Meet: Rolf Schmidt-Holtz
Chief Executive of Sony Bertelsmann Music Group and Director of Sony
Bertelsmann Music Group
Born: August 31, 1948
Residence: New York, Germany
Occupation: Chief Executive of Sony Bartelsmann Music Group and
Director of Sony Bartelsmann Music Group
Mr. Schmidt-Holtz continues to run Sony and their affiliates leading the
market with exciting artists, and searching for innovative and exciting
ways to bring their artists to the marketplace through different
multimedia.
Secondary-Bands and professional musicians.
Meet: Mark Joseph
Residence: St. Paul, Minnesota
Occupation: Musician, Director MJG Productions
Story: MJG Productions specializes in booking, promoting and
managing of local, and regional artists of many different genres. MJG
also organizes and implements both small and large-scale music events.
As MJG Productions work with local and regional artists they are
constantly looking for innovative ways to capture the excitement of their
live experience.
3

6. Objectives
Clearly display On One Multimedia Productions’ vision and ability to
incorporate with professional product.
Provide interactive site establishing a high standard of excellence.
4

7. Key Proposition
When working with On One Multimedia Productions bands recieve a
personalized experience that captures their live energy.
5

8. Key Response
At the end of 15 minutes of an interactive experience on the website, 5%
of music professionals who visit the site should be able to understand
the skill and benefits gained when working with On One Productions
by hiring them for creative projects.
At the end of 20 minutes of an interactive experience on the website,
20% of bands will be so excited and inspired to have On One Multimedia
Productions involved with their next studio or live project, that they will
ask for a sales referral.
6

9. Desired Brand Character
Edgy
Innovative
Captivating
Live
7

10. Mandatory Inclusions
Logo
Trademark and copyright of clients
profiled in projects
Phone numbers
8

11. Appendix A: Inspiration Board
9

12. Party
Groovy
Out of
LIVE
Sight
In-tune
10

13. Appendix B: Competitive Analysis
11