2. i
On One Multimedia Productions
Table of Contents
1 Project Description
2 Background
3 Audience
4 Objectives
5 Key Proposition
6 Key Response
7 Desired Brand Character
8 Mandatory Inclusions
Appendices
Pages
1
2
3
4
5
6
7
8
9-11
3. 1
Design a website which illustrates the skill and multimedia vision of On
One Productions.
Project Description
4. 2
Background
On One Multimedia is a production and design firm dedicated to bringing
audio and video solutions to professionals.
5. 3
Audience
Primary-Television and Radio industry executives,
Multimedia professionals.
Meet: Rolf Schmidt-Holtz
Chief Executive of Sony Bertelsmann Music Group and Director of Sony
Bertelsmann Music Group
Born: August 31, 1948
Residence: New York, Germany
Occupation: Chief Executive of Sony Bartelsmann Music Group and
Director of Sony Bartelsmann Music Group
Mr. Schmidt-Holtz continues to run Sony and their affiliates leading the
market with exciting artists, and searching for innovative and exciting
ways to bring their artists to the marketplace through different
multimedia.
Secondary-Bands and professional musicians.
Meet: Mark Joseph
Residence: St. Paul, Minnesota
Occupation: Musician, Director MJG Productions
Story: MJG Productions specializes in booking, promoting and
managing of local, and regional artists of many different genres. MJG
also organizes and implements both small and large-scale music events.
As MJG Productions work with local and regional artists they are
constantly looking for innovative ways to capture the excitement of their
live experience.
6. 4
Objectives
Clearly display On One Productions’ multimedia vision and ability to
incorporate with professional service.
Provide interactive site establishing a high standard of excellence.
7. 5
Key Proposition
When working with On One Productions bands recieve a personalized
experience that captures their live energy.
8. 6
Key Response
At the end of 15 minutes of an interactive experience on the website, 5%
of music professionals who visit the site should be able to understand
the skill and benefits gained when working with On One Productions
by hiring them for creative projects.
At the end of 20 minutes of an interactive experience on the website,
20% of bands will be so excited and inspired to have On One Multimedia
Productions involved with their next studio or live project they will ask for
a sales contact.
