1. MUSIC INDUSTRY CRISIS
Is
your
digipak
really
going
to
sell?

2. Music collection
• For
most
of
the
20th
century
record
companies
made
money
by
selling
a
tangible
product
–
a
vinyl
disc
or
a
CD.
You
owned
music
by
having
a
disc
collecBon.
se?
-ll
the
ca
Is
this
s

3. Changing tech
• With
the
internet
the
music
industry
has
had
to
adapt
as
CD
sales
are
falling
each
year.
The
‘product’
is
now
bought
online
as
a
single
song
or
album,
and
exists
only
as
an
item
on
an
iPod,
mobile
phone
or
computer.
In
20
09
the
m
as
much
onlin usic
dow
as
95%
o
e
wa n f
s
don loaded
e
ille
gally

4. DISCUSSION
Should
you
pay
for
your
personal
downloaded
music?

5. VS.
• Chief
execuBve
Simon
Fox
said
that
within
three
years
technology
would
become
its
single
biggest
product
category
ahead
of
both
CDs
and
DVDs.
It
plans
to
devote
25%
of
the
floor
space
to
MP3
players,
tablet
computers
and
headphones
as
the
CD
goes
the
way
of
other
defunct
formats
such
as
vinyl
and
tapes.
He
said
the
headphone
market
was
worth
£150m
with
Dr
Dre’s
Beats
selling
for
more
than
£300.’

6. DE-COMMODIFICATION?
• A
commodity
always
depends
for
its
status
and
its
value
on
it
relaBve
scarcity;
once
the
reproducBon
and
distribuBon
of
that
commodity
become
effecBvely
free,
then
it
necessarily
loses
that
value
and
that
status
• Jeremy
Gilbert
(Capitalism,
creaBvity
and
the
crisis
in
the
music
industry)

7. Research and planning
JOR VS.
MA
NDE NT S
IND EPE

8. 2.
Who
are
the
big
4?
3. What
do
they
own?
(what
are
their
subsidiary
labels?)
4. Find
out
about
some
Independent
labels
(you
find
a
list
of
UK
one
here)
5. In
your
groups
discuss
and
suggest
labels
that
your
arBst
could
be
signed
to
–
1. Research
the
difference
provide
reasons
e.g.
how
between
Major
and
does
the
arBst
fit
with
the
Independent
record
labels
ideology
of
the
label
or
–
how
do
they
funcBon
what
can
the
label
do
for
differently
within
the
the
arBst?
s
on
Ensure
all
research
i
music
industry?
4
is
your
blog
(1-­‐
).
Be
indepen dent
work
#5
prepared
to
present

9. How will you combat de-commodification?
• Consider
all
of
the
outlets/
placorms
were
VS.
your
arBst
music
will
be
available.
• How
are
you
going
to
ensure
that
your
digipak
a
tangible
commodity
is
going
to
sell?