The document discusses capitalizing on the mobile web by creating mobile-optimized websites and applications. It notes that there are over 4 billion mobile phones worldwide, far more than personal computers. The mobile experience of browsing traditional websites can be painful and slow. The document provides tips for mobile sites such as simplifying content to the most important features, using specific mobile applications for tasks like online payments and communication, and leaving room for marketing messages. It also discusses mobile marketing strategies like text messages, online ads, and where to advertise mobile sites. Finally, it covers options for creating a mobile website or application.

1. Capitalizing on the
Mobile Web

2. Slides
Slides will be uploaded to SlideShare/
beley and posted to my website:
www.brandoneley.com

4. Are You Mobile?

6. What is Mobile?

7. More than just mobile
phones.

10. • Mobile Phones

11. • Mobile Phones
• PDA’s

12. • Mobile Phones
• PDA’s
• Internet Appliances

13. • Mobile Phones
• PDA’s
• Internet Appliances
• Portable Game Systems

15. “Next Year Will be
THE Year of the
Mobile Web”

17. Why Mobile?

19. 4,000,000,000
Mobile Phones in the World.

21. FOUR TIMES
The number of personal computers.

23. 50,000,000
iPhones and iPod Touches sold so far.

24. The Mobile
Experience

27. • Browsing a traditional website
on a mobile device is PAINFUL

28. • Browsing a traditional website
on a mobile device is PAINFUL
• Viewing a traditional website
on a mobile device takes
FOREVER

29. • Browsing a traditional website
on a mobile device is PAINFUL
• Viewing a traditional website
on a mobile device takes
FOREVER
• Mobile users don’t care about
95% of your website content

30. How Does Your
Website Look and
Function on a Mobile
Phone?
DotMobi Emulator for Nokia/Sony:
http://mtld.mobi/emulator.php

31. Simplify

32. Simplify
• Search products/
prices

33. Simplify
• Search products/
prices
• Track a shipment

34. Simplify
• Search products/
prices
• Track a shipment
• Report an Issue

35. Simplify
• Search products/
prices
• Track a shipment
• Report an Issue
• Find a ...

40. Only Show Really
Important Content

45. Only show features
that are used most
often on your
website.

49. Specific Uses of the
Mobile Web
• Brand Awareness
• Customer Service
(Report an Outage)
• Online Bill Payments
• Communication

50. No such thing as
too few features or
too little content.

57. Which leaves room
for marketing
messages.

58. Mobile Marketing

64. Text Messages
• SMS - Short Text Messages
• Can be sent for free through email
• MMS - Multimedia Messages

65. Short Codes
• Text “BigMac” to 12345
• Great for coupons or promotions
• Can be expensive
• Can cost customers money

66. Online Ads
• Text link ads
• Display ads
(banners)
• Link to a Landing
Page

67. Where To Market
Your Mobile
Website

68. Advertising
Resources
• AdMob.com
• Google Adwords
• Quattro Wireless
• Google Local

74. How do you get a
mobile website?

75. Hire us!

76. Instant Mobile
Website
• InstantMobilizer.com
• Site.mobi
• MobiCreate.com
• Mobify

77. Design Resources
• MobiForge
• DotMobi Mobile Web Developer’s
Guide
• Mobile Web Book by Cameron Moll
• MobiReady

79. Mobile Applications

80. 100,000
Applications

81. 2 Billion
Downloads

82. Benefits

83. Benefits
• Utilize Phone’s Features

84. Benefits
• Utilize Phone’s Features
• GPS, Mapping, Accelerometer,
Compass

85. Benefits
• Utilize Phone’s Features
• GPS, Mapping, Accelerometer,
Compass
• Rich Multimedia Experience

86. Benefits
• Utilize Phone’s Features
• GPS, Mapping, Accelerometer,
Compass
• Rich Multimedia Experience
• No Internet Connection Required