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IBM Global Process Services

Gamification: Customer and Employee Engagement

Médias sociaux

12/15/11
Play is a range of voluntarily intrinsically motivated activities
normally associated with recreational pleasure and enjoyment.
The true o je t of all hu a life is play.
G.K.Chesterton

12/15/11#Reality is Broken Jane McGonigal

12/15/11Gamification Framework: Octalysis by Yu-Kai Chao

12/15/11Game Mechanics vs Human Behaviour

12/15/11FLOW- Theory of motivation – Mihaly Csikszentmihaly

12/15/11Deloitte: the Engagement Economy, 2012

12/15/11Examples of Customer/Employee enagegment

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2. 12/15/11

3. 12/15/11 Play is a range of voluntarily intrinsically motivated activities normally associated with recreational pleasure and enjoyment. The true o je t of all hu a life is play. G.K.Chesterton

4. 12/15/11

7. 12/15/11Joha Huizi ga :”Ho o Ludens”

8. 12/15/11 #Influencers

9. 12/15/11#Reality is Broken Jane McGonigal

10. 12/15/11

11. 12/15/11

12. Gamification of Education

13. 12/15/11Essential Game Components

14. 12/15/11PBL triade

15. 12/15/11Gamification Framework: Octalysis by Yu-Kai Chao

16. 12/15/11# Motivation & Engagement

17. 12/15/11Game Mechanics vs Human Behaviour

18. Motivations

19. Gamification Values

20. 12/15/11FLOW- Theory of motivation – Mihaly Csikszentmihaly

21. 12/15/11Serious Games: SuperBetter

22. 12/15/11Enterprize Gamification

23. 12/15/11

24. 12/15/11Deloitte: the Engagement Economy, 2012

25. 12/15/11Serious Games: Where to start?

26. 12/15/11Why Gamifying?

27. 12/15/11Enterprize Gamification

28. 12/15/11#Employee Enagement -Player

29. 12/15/11Examples of Customer/Employee enagegment

30. 30 12/15/11# Engagement =SocBiz UG Customer Engagement

31. 31 # SocBiz UG WIS Customer /Employee Engagement

32. 12/15/11Employee Engagement

33. 12/15/11Productivity enhancement

34. Social Gamification Business values • Engagement gap>> more customers • Meaningful Choices>> more variety • Progress-levels- returning customer behavior-re-branding • Social>> more interactive (Leader boards, score, views, competing) • Habit>> Regular Service consumption same brand • Immersive experience/Fun>> Service as a Need 34 12/15/11# Business values

35. 12/15/11Pros and Cons

36. 36 12/15/11

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