23. N I H I T Oo
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24. The Modern Day Workshop
Innovation Games
• Understand your customers needs
• Deliver the right features
• Make better strategy decisions
• Increase empathy for your customers’
experience
• Improve the effectiveness of sales and
services
• Identify the most effective marketing
messages and sellable features
• Uncover breakthrough opportunities
*I am not a certified or trained instructor (yet)
26. Product Box
• Build a box that you would
want to sell to your customers.
• It can include pictures, slogans,
offers, etc.
• Enables customers to define
the vision.
27. Prune the Product tree
• Draw a tree on the whiteboard
and use post it notes for
features
• Branches are major themes
• Work to build a balanced tree
28. Buy a feature
• Give features a price
• Distribute cash
• Get people to purchase the
features that they want